Christmas shopping: share of shoppers clicking more ads around the holidays UK 2016

This survey was aimed at assessing the share of Christmas shoppers who are more motivated to click on ads during the holiday season in the United Kingdom (UK) in the year 2016 by asking the question "Are you more likely to click on ads around the holidays? " Approximately a quarter of respondents, accumulating to 26 percent reported that they are more likely to click on ads around the holidays, whereas 16 percent stated being less motivated. The majority of resondents said their motivation for clicking ads wouldn´t be affected by the holiday season.