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Email marketing practices used in companies in the UK 2016-2018
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Email marketing practices used in companies in the UK 2016-2018
Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
This statistic shows the results of a survey on the usage of different email marketing practices in the United Kingdom (UK) in 2016 to 2018. In 2018, 82 percent respondents stated that they used basic segmentation.
Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
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Description
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More information
This statistic shows the results of a survey on the usage of different email marketing practices in the United Kingdom (UK) in 2016 to 2018. In 2018, 82 percent respondents stated that they used basic segmentation.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- 2016 to 2018
- Number of respondents
- 324*
- Special properties
- companies and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
- * n (2016) = 501; n (2016) = 585.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- 2016 to 2018
- Number of respondents
- 324*
- Special properties
- companies and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
- * n (2016) = 501; n (2016) = 585.
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E-mail marketing in the United Kingdom (UK)
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Statistics
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- B2B e-mail lead generation: most effective tactics worldwide 2015
- Preferred communication methods with retail marketers in the United Kingdom (UK) 2013
- E-mail message types preferred by consumers in the UK 2017
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Marketing practices used in clients' email marketing in the UK 2016-2018
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Potential for email marketing improvements in companies in the UK 2016-2018
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
- Canada: companies with social media budgets 2014, by company size
- Canada: attitudes towards corporate social media usage 2014
- Internet users overwhelmed with holiday marketing communication in Canada 2016
- Canada: importance of social media in companies 2014, by company size
- Canada: importance of social media in companies 2014, by industry
Studies
- E-mail marketing
- E-mail marketing in the United Kingdom (UK)
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- The Return on Email Personalization
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- Marketing personalization
- Digital marketing in Sweden
- 2017 State of Email Report
- Marketer Email Tracking Study 2018
- Influencer marketing
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Social media marketing
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
- Methods of communication preferred to receive marketing from retailers in the United Kingdom (UK) as of June 2013
- What type of email message do consumers like to receive?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- Where do you get your e-mail marketing education from?
- What is the goals of your e-mail marketing campaigns?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- How do you intend to innovate with email in 2018?
- What metrics do you (or your clients) use to measure the success of email marketing activities?
- Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- How have e-mail marketing click rates trended over the past 12 months?
- What would you like to do with your email marketing that you currently cannot do to your satisfaction?
- What does e-mail contribute overall to the business as percentage of digital business revenue?
- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
- Share of companies who have assigned a budget for social media in Canada as of June 2014, by company size
- Attitudes towards social media for businesses according to executives in Canada as of June 2014
- Share of internet users who feel overwhelmed with retail marketing communication during the holiday season in Canada as of October 2016
- Level of importance of social media in companies according to executives in Canada as of June 2014, by company size
- Level of importance of social media in companies according to executives in Canada as of June 2014, by industry
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