During a 2019 survey carried out among marketers from across the globe (out of which 57 percent were based in the United Kingdom), 84 percent of the respondents stated that they used basic segmentation in their email marketing efforts; second most popular strategy was optimizing for mobile.
Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) and worldwide as of July 2019
marketers and supply-side respondents, including agencies, consultants and vendors
Method of interview
Online survey
Supplementary notes
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) and worldwide as of July 2019 [Graph]. In Statista. Retrieved January 17, 2022, from https://www.statista.com/statistics/645332/email-marketing-practices-in-companies-in-the-uk/
Econsultancy. "Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) and worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed January 17, 2022. https://www.statista.com/statistics/645332/email-marketing-practices-in-companies-in-the-uk/
Econsultancy. (2019). Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) and worldwide as of July 2019. Statista. Statista Inc.. Accessed: January 17, 2022. https://www.statista.com/statistics/645332/email-marketing-practices-in-companies-in-the-uk/
Econsultancy. "Share of Respondents Who Said That They Used The following Email Marketing Practices in The United Kingdom (Uk) and Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645332/email-marketing-practices-in-companies-in-the-uk/
Econsultancy, Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) and worldwide as of July 2019 Statista, https://www.statista.com/statistics/645332/email-marketing-practices-in-companies-in-the-uk/ (last visited January 17, 2022)
