Top email marketing practices in companies worldwide

During a 2019 survey carried out among marketers from across the globe (out of which 57 percent were based in the United Kingdom), 84 percent of the respondents stated that they used basic segmentation in their email marketing efforts; second most popular strategy was optimizing for mobile.

Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) and worldwide as of July 2019

Characteristic	Share of respondents
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Release date

September 2019

More information

Region

Worldwide

Survey time period

June and July 2019

Number of respondents

324 respondents

Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.

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