- Media & Advertising›
- Advertising & Marketing ›
Email marketing practices used in companies in the UK 2016-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Email marketing practices used in companies in the UK 2016-2018
Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
by Statista Research Department,
last edited
Sep 20, 2019
This statistic shows the results of a survey on the usage of different email marketing practices in the United Kingdom (UK) in 2016 to 2018. In 2018, 82 percent respondents stated that they used basic segmentation.
Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
| 2016 | 2017 | 2018 | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| 2016 | 2017 | 2018 | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Sep 20, 2019
This statistic shows the results of a survey on the usage of different email marketing practices in the United Kingdom (UK) in 2016 to 2018. In 2018, 82 percent respondents stated that they used basic segmentation.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- 2016 to 2018
- Number of respondents
- 324*
- Special properties
- companies and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
- * n (2016) = 501; n (2016) = 585.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- 2016 to 2018
- Number of respondents
- 324*
- Special properties
- companies and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
- * n (2016) = 501; n (2016) = 585.
Other statistics on the topic
+Advertising & Marketing
E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
+Advertising & Marketing
Most effective marketing channels for ROI in the UK 2016-2017
+Advertising & Marketing
E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
+Advertising & Marketing
E-mail marketing budget in the UK from 2007 to 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-mail marketing in the United Kingdom (UK)
- 67 page/s
- English
- pptx
- Detailed references
Everything On "E-mail marketing in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018E-mail marketing KPIs in the United Kingdom (UK) 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sectorE-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- B2B e-mail lead generation: most effective tactics worldwide 2015
- Preferred communication methods with retail marketers in the United Kingdom (UK) 2013
- E-mail message types preferred by consumers in the UK 2017
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Potential for email marketing improvements in companies in the UK 2016-2018
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Canada marketing e-mail open rates 2009-2014
- Canada: companies with social media budgets 2014
- Canada: importance of company social media presence 2014
- Promo e-mail checking frequency in the U.S. 2015
- Canada: company intentions for social media investment 2014, by company size
Studies
- E-mail marketing
- E-mail marketing in the United Kingdom (UK)
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketing personalization
- Marketer Email Tracking Study 2018
- Optimizing Email Deliverability with AI
- Digital marketing in Italy
- Trade show and event marketing
- Influencer marketing
- Content marketing
- B2B marketing
- Digital marketing in the United Kingdom (UK)
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Share of sales attributable to e-mail marketing in the UK 2016-2018
- Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Most effective marketing channels for ROI in the UK 2016-2017
- Email marketing practices used in companies in the UK 2016-2018
- E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- E-mail message types used to achieve email campaign goals in the UK 2018
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Focus points in email marketing in the United Kingdom (UK) 2016-2018
- Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018
- Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting marketing emails according to consumers in the UK 2011-2017
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- B2B e-mail lead generation: most effective tactics worldwide 2015
- Preferred communication methods with retail marketers in the United Kingdom (UK) 2013
- E-mail message types preferred by consumers in the UK 2017
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Potential for email marketing improvements in companies in the UK 2016-2018
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Canada marketing e-mail open rates 2009-2014
- Canada: companies with social media budgets 2014
- Canada: importance of company social media presence 2014
- Promo e-mail checking frequency in the U.S. 2015
- Canada: company intentions for social media investment 2014, by company size
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.