Most effective marketing channels for ROI in the UK 2016-2017

This statistic shows the results of a survey on the most effective marketing channels in terms of return on investment (ROI) in the United Kingdom (UK) from 2016 to 2017. In 2017, 73 percent of responding in-house marketers stated that they would rate email marketing as either 'good' or 'excellent' for ROI, while 46 percent of respondents considered mobile marketing to be another 'good' or 'excellent' channel for ROI, an 8 percent increase compared to 2016.

Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017

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Release date

April 2017


United Kingdom

Survey time period

2016 to 2017*

Number of respondents


Special properties

companies and in-house marketers

Method of interview

Online survey

Supplementary notes

* Most recent survey period from February to March 2017.
** n (2017) = 689; n (2016) = 614

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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