Most effective digital marketing channels for ROI

During a 2019 survey carried out among marketers from across the globe (out of which 57 percent were based in the United Kingdom), 73 percent of in-house marketers and 75 percent of agency marketers rated email marketing as excellent or good for return on investment (ROI).

Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019

Characteristic	Agency respondents	Company respondents
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Release date

October 2019

More information

Region

Worldwide

Survey time period

June and July 2019

Number of respondents

435 respondents

Special properties

among marketers

Method of interview

Online survey

Supplementary notes

Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.

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