During a January 2021 survey, 78.9 percent of responding marketing leaders stated that they shifted resources to building better customer-facing digital interfaces during the Covid-19 pandemic; 56.1 percent said they moved resources into expanding into new offerings.
Leading marketing priorities in the United Kingdom (UK) in 2020
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Statistics on Marketing in the United Kingdom
Overview
7
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Premium Statistic Marketing budget revision in the UK Q4 2022, by category
- Premium Statistic Change in the role of marketing according to UK industry professionals 2021
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic Budget distribution preference between online vs. offline marketing in the UK 2020
- Basic Statistic Advertising and marketing industry GVA in the United Kingdom (UK) 2010-2019
Employment
4
- Basic Statistic Advertising and marketing economy employment in the UK 2011-2021
- Premium Statistic Ethnic background of UK marketing professionals 2021-2023
- Premium Statistic Highest and lowest marketing salaries in the UK 2020, by industry
- Premium Statistic Salary per annum of marketing specialists in London 2022
Digital
6
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Digital marketing use in the UK 2020, by channel
- Premium Statistic Share of mobile in marketing budgets in the UK 2022
- Premium Statistic Mobile marketing & advertising budget in the UK 2020, by channel
- Premium Statistic Contribution of digital marketing to companies' performance in the UK 2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Email
5
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
Social
5
- Premium Statistic Share of social in marketing budgets in the UK 2022
- Premium Statistic Social media used by PR agencies in the UK 2020
- Premium Statistic Motivations for taking brands onto social media in the UK 2020
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2021
- Premium Statistic Social media platforms considered for influencer marketing worldwide 2021
Further related statistics
18
- Retention versus acquisition marketing focus in the United Kingdom (UK) 2013-2016
- Millennials: willingness to share contact data with marketers in the U.S. 2014
- Consumers taking action after receiving mail in the United Kingdom (UK) 2013
- Importance of lead nurturing in the U.S. 2014
- Survey on the anticipated use of marketing tactics in Sweden 2016
- Online behavior influenced by receiving mail in the United Kingdom (UK) 2013
- Leading event marketing goals and strategies worldwide in 2017
- Actions taken after receiving mail marketing in the United Kingdom (UK) 2013
- Mail and e-mail: ease of use in the United Kingdom (UK) 2013
- Average production budget of 360 video campaigns in the Netherlands 2016
- Consumer behavior with mail in the United Kingdom (UK) 2013, by letter type
- Available data for marketing purposes in companies in Belgium 2017
- Average production budget of VR campaigns in the Netherlands 2016
- Marketing agencies using VR in the Netherlands 2015
- Share of marketing budgets allocated to lead generation in the U.S. 2014
- Effectiveness of celebrity marketing in the United Kingdom (UK) 2016
- Marketing strategies found to be most effective by nonprofits in the U.S. 2012
- Share of dining establishments using on-site signage in Australia 2016 by venue type
Further Content: You might find this interesting as well
Statistics
- Retention versus acquisition marketing focus in the United Kingdom (UK) 2013-2016
- Millennials: willingness to share contact data with marketers in the U.S. 2014
- Consumers taking action after receiving mail in the United Kingdom (UK) 2013
- Importance of lead nurturing in the U.S. 2014
- Survey on the anticipated use of marketing tactics in Sweden 2016
- Online behavior influenced by receiving mail in the United Kingdom (UK) 2013
- Leading event marketing goals and strategies worldwide in 2017
- Actions taken after receiving mail marketing in the United Kingdom (UK) 2013
- Mail and e-mail: ease of use in the United Kingdom (UK) 2013
- Average production budget of 360 video campaigns in the Netherlands 2016
- Consumer behavior with mail in the United Kingdom (UK) 2013, by letter type
- Available data for marketing purposes in companies in Belgium 2017
- Average production budget of VR campaigns in the Netherlands 2016
- Marketing agencies using VR in the Netherlands 2015
- Share of marketing budgets allocated to lead generation in the U.S. 2014
- Effectiveness of celebrity marketing in the United Kingdom (UK) 2016
- Marketing strategies found to be most effective by nonprofits in the U.S. 2012
- Share of dining establishments using on-site signage in Australia 2016 by venue type
CMO Survey. (February 15, 2021). Leading marketing priorities in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/648015/main-marketing-priorities-in-the-uk/
CMO Survey. "Leading marketing priorities in the United Kingdom (UK) in 2020." Chart. February 15, 2021. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/648015/main-marketing-priorities-in-the-uk/
CMO Survey. (2021). Leading marketing priorities in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/648015/main-marketing-priorities-in-the-uk/
CMO Survey. "Leading Marketing Priorities in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 15 Feb 2021, https://www.statista.com/statistics/648015/main-marketing-priorities-in-the-uk/
CMO Survey, Leading marketing priorities in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/648015/main-marketing-priorities-in-the-uk/ (last visited March 27, 2023)
Leading marketing priorities in the United Kingdom (UK) in 2020 [Graph], CMO Survey, February 15, 2021. [Online]. Available: https://www.statista.com/statistics/648015/main-marketing-priorities-in-the-uk/