Consumer behavior with mail in the United Kingdom (UK) 2013, by letter type

This statistic illustrates how consumers reported behaving when receiving mail, by letter type, in the United Kingdom (UK) in 2013. Among UK consumers, 71 percent opened a brochure from a company they had ordered from before, while 56 percent reported interacting with it.

Consumer behavior when receiving mail in the United Kingdom (UK) in 2013, by letter type*

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Release date

May 2014


United Kingdom

Survey time period


Number of respondents

192 to 463

Special properties

all receiving item described

Supplementary notes

* Question asked: "What did you do with [Item type]?"

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Statistics on "B2B marketing "

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