What role do you see influencer marketing playing in your organization in the next three years?

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© Statista 2017

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Description Source More information
The graph shows data on the role of influencer marketing worldwide as of January 2017. Among the enterprise brand strategists and marketers surveyed, 25 percent stated that they thought influencer marketing would become a catalyst for digital transformation in their organization in the coming three years.
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Release date
January 2017
Survey time period
as of January 2017
Number of respondents
102 enterprise brand strategists and marketers
Supplementary notes
The source does not provide a survey date. The date given is the publication date.

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