The graph shows data on the role of influencer marketing worldwide as of January 2017. Among the enterprise brand strategists and marketers surveyed, 25 percent stated that they thought influencer marketing would become a catalyst for digital transformation in their organization in the coming three years.
What role do you see influencer marketing playing in your organization in the next three years?
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Statistics on Influencer marketing worldwide
Overview
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- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing platform market size worldwide 2019-2027
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Number of influencers brands work with worldwide 2022
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Effectiveness of influencers worldwide 2021, by industry
TikTok
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- Premium Statistic Number of TikTok influencers worldwide 2018-2020
- Premium Statistic Number of TikTok sponsored posts per influencer worldwide 2019-2020
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2023
Instagram
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- Basic Statistic Countries with the most Instagram users 2023
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Instagram: number of sponsored posts 2020-2021
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2021, by followers
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
YouTube
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- Premium Statistic Global YouTube influencer marketing spend 2019-2020
- Premium Statistic Global distribution of YouTube influencers 2021, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2022
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Fastest growing YouTube accounts worldwide 2020
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic Leading brands on YouTube worldwide 2021, by mentions
Further related statistics
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- Italy: main channels to look for influencers in marketing 2019
- Leading methods of disclosing branded content in influencer marketing 2018
- Italy: share of marketers compensating influencers in the IM 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Share of Instagram influencers in Russia in 2019, by gender and age
- Engagement per post of leading sport and fitness influencers on Instagram 2020
- Leading challenges of influencer marketing in the U.S. 2019
- Planned influencer marketing spending in the United Kingdom (UK) 2018
- Influencer social video posts share in 2018, by tier and platform
- Main forms of payment for influencers in Italy 2019
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Engagement rate among TikTok influencers in France 2020-2021, by profile size
- Latin America: collaborations between PR professionals & influencers 2019
- Latin America: PR professionals' most engaged with influencer types in 2019
Further Content: You might find this interesting as well
Statistics
- Italy: main channels to look for influencers in marketing 2019
- Leading methods of disclosing branded content in influencer marketing 2018
- Italy: share of marketers compensating influencers in the IM 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Share of Instagram influencers in Russia in 2019, by gender and age
- Engagement per post of leading sport and fitness influencers on Instagram 2020
- Leading challenges of influencer marketing in the U.S. 2019
- Planned influencer marketing spending in the United Kingdom (UK) 2018
- Influencer social video posts share in 2018, by tier and platform
- Main forms of payment for influencers in Italy 2019
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Engagement rate among TikTok influencers in France 2020-2021, by profile size
- Latin America: collaborations between PR professionals & influencers 2019
- Latin America: PR professionals' most engaged with influencer types in 2019
Statista. (January 26, 2017). What role do you see influencer marketing playing in your organization in the next three years? [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/666485/role-influencer-marketing/
Statista. "What role do you see influencer marketing playing in your organization in the next three years?." Chart. January 26, 2017. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/666485/role-influencer-marketing/
Statista. (2017). What role do you see influencer marketing playing in your organization in the next three years?. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/666485/role-influencer-marketing/
Statista. "What Role Do You See Influencer Marketing Playing in Your Organization in The next Three Years?." Statista, Statista Inc., 26 Jan 2017, https://www.statista.com/statistics/666485/role-influencer-marketing/
Statista, What role do you see influencer marketing playing in your organization in the next three years? Statista, https://www.statista.com/statistics/666485/role-influencer-marketing/ (last visited March 22, 2023)
What role do you see influencer marketing playing in your organization in the next three years? [Graph], Statista, January 26, 2017. [Online]. Available: https://www.statista.com/statistics/666485/role-influencer-marketing/