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Italy: content expectations from brands on Snapchat 2016

Published by Statista Research Department, Jan 28, 2022
This statistic shows the results of a survey on the content expectations from brands on Snapchat in Italy in 2016, by category. During the survey period, it was found that 29 percent of the respondents reported that they expected exclusive content.

What do you expect from a brand on Snapchat?

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Source

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Release date

February 2017

Region

Italy

Survey time period

2016

Number of respondents

925 respondents

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Cosa ti aspetti da un brand su Snapchat?".

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