Banks not using social media in Italy 2016, by motivation

This statistic displays the results of a survey on the main reasons not to use social media platforms among large banks in Italy in 2016. During the survey period, it was found that 15 percent of the respondents considered social media not useful.

Share of banks not using social media in Italy in 2016, by motivation

Share of respondents
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Release date

March 2017



Survey time period

July to August 2016

Special properties

banks not using social media platforms

Method of interview


Supplementary notes

This question was phrased by the source as follows: "Se la banca non ha ancora una presenza social, quali sono le principali motivazioni che finora hanno disincentivato il ricorso ai social media?".

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Statistics on "Online banking in Italy "

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