In 2019, a 30-second commercial to be aired during TV programming in the United States cost on average 104.7 thousand U.S dollars in 2019, down by roughly 20 thousand dollars compared to 2014.
Average cost of a 30-second commercial on TV in the United States from 2014 to 2019 (in U.S. dollars)
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Statistics on TV advertising in the United States
Overview
7
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2023
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
Leading advertisers
5
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2021
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2021
- Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
- Premium Statistic Largest Super Bowl advertisers 2021
- Premium Statistic Estimated weekly TV ad spend of U.S. companies November 2022
Connected TV
8
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic CTV ad spend share in the U.S. 2019-2022, by company
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad views in the U.S. 2020-2021, by device
- Premium Statistic Benefits of CTV advertising in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
Consumer attitudes
8
- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Share of adults who find linear TV ads to be effective in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by generation
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
Further related statistics
12
- Cost of a TV commercial in the U.S. 2016
- NFL ad cost 2015-2016
- Scandal: ad price 2016-2017
- Cost of ads for U.S. TV during the Olympics opening ceremony from 1988 to 2008
- Growth of the global TV advertising spending 2013-2018, by platform
- Primetime TV ad spend in the U.S. 2013-2017
- Leading spot TV advertisers in the U.S. 2013
- TV advertising spending share in Saudi Arabia 2008-2015
- Leading syndicated TV advertisers in the U.S. 2013
- TV ad spending in the United Kingdom (UK) from 2017 to 2021*
- TV genres with the highest advertising investments in China in 2012
- Number of new TV advertisements in Hungary 2020-2021, by month
Further Content: You might find this interesting as well
Statistics
- Cost of a TV commercial in the U.S. 2016
- NFL ad cost 2015-2016
- Scandal: ad price 2016-2017
- Cost of ads for U.S. TV during the Olympics opening ceremony from 1988 to 2008
- Growth of the global TV advertising spending 2013-2018, by platform
- Primetime TV ad spend in the U.S. 2013-2017
- Leading spot TV advertisers in the U.S. 2013
- TV advertising spending share in Saudi Arabia 2008-2015
- Leading syndicated TV advertisers in the U.S. 2013
- TV ad spending in the United Kingdom (UK) from 2017 to 2021*
- TV genres with the highest advertising investments in China in 2012
- Number of new TV advertisements in Hungary 2020-2021, by month
Advertising Age. (October 14, 2019). Average cost of a 30-second commercial on TV in the United States from 2014 to 2019 (in U.S. dollars) [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/302200/primetime-tv-cost-commercial-usa/
Advertising Age. "Average cost of a 30-second commercial on TV in the United States from 2014 to 2019 (in U.S. dollars)." Chart. October 14, 2019. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/302200/primetime-tv-cost-commercial-usa/
Advertising Age. (2019). Average cost of a 30-second commercial on TV in the United States from 2014 to 2019 (in U.S. dollars). Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/302200/primetime-tv-cost-commercial-usa/
Advertising Age. "Average Cost of a 30-second Commercial on Tv in The United States from 2014 to 2019 (in U.S. Dollars)." Statista, Statista Inc., 14 Oct 2019, https://www.statista.com/statistics/302200/primetime-tv-cost-commercial-usa/
Advertising Age, Average cost of a 30-second commercial on TV in the United States from 2014 to 2019 (in U.S. dollars) Statista, https://www.statista.com/statistics/302200/primetime-tv-cost-commercial-usa/ (last visited January 28, 2023)
Average cost of a 30-second commercial on TV in the United States from 2014 to 2019 (in U.S. dollars) [Graph], Advertising Age, October 14, 2019. [Online]. Available: https://www.statista.com/statistics/302200/primetime-tv-cost-commercial-usa/