The statistic shows data on the use of social media advertising among small businesses in the United States as of February 2017. During a survey, 62 percent of responding small businesses stated they invested in promoted posts of social advertising.
Do you spend marketing dollars on promoted posts or social media advertising?
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Statistics on Social media marketing in the United States
Overview
5
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
- Premium Statistic Digital ad impressions in the U.S. 2018.2021, by site type
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
Usage
6
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Importance of social media platforms in communications strategies U.S. 2020
- Premium Statistic Most sought-after skillsets in content marketing in the U.S. 2020
- Premium Statistic Content types valuable for social media marketing in the U.S. 2021
Budget & ROI
4
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic U.S. businesses social media marketing budget share 2015-2023
- Premium Statistic U.S. businesses social media marketing budget share 2021, by industry
- Premium Statistic Ability to measure digital advertising ROI among retailers in the U.S. 2020
Effectiveness
8
- Premium Statistic Top channels to explain product benefits in the U.S. & Canada 2021
- Premium Statistic Ad media influencing purchase processes of U.S. social media users 2021
- Premium Statistic Ad types most effective in targeting U.S. social media users 2021
- Premium Statistic Information sources influencing purchase decisions in the U.S. 2021
- Premium Statistic Share of U.S. consumers influenced by social media ads 2020
- Premium Statistic Share of U.S. consumers influenced by social media ads 2021, by age
- Premium Statistic Effectiveness of social media marketing in the U.S. 2021
- Premium Statistic Most effective influencer content types in the U.S. 2021
Market leaders
5
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most important social media platforms in communications content strategies U.S 2020
- Premium Statistic Leading social media used by small businesses for advertising in the U.S. 2021
- Premium Statistic Leading retail digital marketing platforms in the U.S. 2020
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
Audience
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- Premium Statistic Social media platforms consumers want brands to use in the U.S. 2021
- Premium Statistic Features of social media marketing making a brand attractive in the U.S. 2021
- Premium Statistic Actions consumers take when they follow brands on social in the U.S. 2021
- Premium Statistic Ways consumers engage with brands on social media in the U.S. 2021
- Premium Statistic Brand social media actions influencing purchase decisions in the U.S. 2021
- Premium Statistic Leading channels to contact businesses for consumers in U.S. and Australia 2021
- Premium Statistic Influencer ad formats referred by U.S. social media users 2021
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
Further related statistics
8
- Global Snapchat advertising revenues 2016-2020, by region
- U.S. retail marketers spending the most on social media ads 2019, by platform
- U.S. Snapchat ad revenues 2015-2018, by segment
- Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- Social media advertising practices used in the U.S. as of February 2013
- Social media ad spend in France 2019-2022
- iOS mobile app advertisers on Pinterest 2015, by category
- Smartphone advertising consumption in the UK in 2013
Further Content: You might find this interesting as well
Statistics
- Global Snapchat advertising revenues 2016-2020, by region
- U.S. retail marketers spending the most on social media ads 2019, by platform
- U.S. Snapchat ad revenues 2015-2018, by segment
- Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- Social media advertising practices used in the U.S. as of February 2013
- Social media ad spend in France 2019-2022
- iOS mobile app advertisers on Pinterest 2015, by category
- Smartphone advertising consumption in the UK in 2013
Manta. (February 6, 2017). Do you spend marketing dollars on promoted posts or social media advertising? [Graph]. In Statista. Retrieved April 02, 2023, from https://www.statista.com/statistics/687680/small-businesses-social-media-advertising-use-usa/
Manta. "Do you spend marketing dollars on promoted posts or social media advertising?." Chart. February 6, 2017. Statista. Accessed April 02, 2023. https://www.statista.com/statistics/687680/small-businesses-social-media-advertising-use-usa/
Manta. (2017). Do you spend marketing dollars on promoted posts or social media advertising?. Statista. Statista Inc.. Accessed: April 02, 2023. https://www.statista.com/statistics/687680/small-businesses-social-media-advertising-use-usa/
Manta. "Do You Spend Marketing Dollars on Promoted Posts or Social Media Advertising?." Statista, Statista Inc., 6 Feb 2017, https://www.statista.com/statistics/687680/small-businesses-social-media-advertising-use-usa/
Manta, Do you spend marketing dollars on promoted posts or social media advertising? Statista, https://www.statista.com/statistics/687680/small-businesses-social-media-advertising-use-usa/ (last visited April 02, 2023)
Do you spend marketing dollars on promoted posts or social media advertising? [Graph], Manta, February 6, 2017. [Online]. Available: https://www.statista.com/statistics/687680/small-businesses-social-media-advertising-use-usa/