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Survey on awareness of personal online data usage in Norway 2015

This statistic shows the results of a survey on level of awareness of how network operators are collecting personal data online and using it for personalized advertising in Norway in 2015. It was found that 19 percent of respondents had a quite good understanding on what online data was collected about them online.

Level of awareness of how internet operators use personal online data in Norway in 2015

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Release date

January 2016



Survey time period

November 2015

Number of respondents

1,014 respondents

Method of interview

Online survey

Supplementary notes

Original survey question was phrased as follows:
"How good is your understanding about:
-What data network operators are collecting about you;
-How different network operators are using data about you in order to personalize advertisements"

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