This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
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| Cool | Annoying | |
|---|---|---|
| Using video clips | 83% | 17% |
| Responding to questions | 83% | 17% |
| Joining conversations | 68% | 32% |
| Talking about timely events | 66% | 34% |
| Using GIFs | 58% | 42% |
| Making fun of competitors | 33% | 67% |
| Using slang | 31% | 69% |
| Talking politics | 29% | 71% |
| Making fun of customers | 12% | 88% |
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