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U.S. internet users attitude towards brand posts on social media 2017

This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.

Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017

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Release date

June 2017


United States

Survey time period

April 2017

Number of respondents

1,003 respondents

Age group

18-64 years

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Statistics on "Social media usage in the United States"

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