This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Social media and politics in the United States"
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
eMarketer. (June 28, 2017). Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017 [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/706415/social-media-brands-us-internet-users-attitudes/
eMarketer. "Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017." Chart. June 28, 2017. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/706415/social-media-brands-us-internet-users-attitudes/
eMarketer. (2017). Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/706415/social-media-brands-us-internet-users-attitudes/
eMarketer. "Primary Attitude of Internet Users in The United States toward Select Brand Behaviors on Social Media as of April 2017." Statista, Statista Inc., 28 Jun 2017, https://www.statista.com/statistics/706415/social-media-brands-us-internet-users-attitudes/
eMarketer, Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017 Statista, https://www.statista.com/statistics/706415/social-media-brands-us-internet-users-attitudes/ (last visited April 02, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
