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U.S. internet users attitude towards brand posts on social media 2017
U.S. internet users attitude towards brand posts on social media 2017
Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
by J. Clement,
last edited
Aug 15, 2017
This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
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| Cool | Annoying | |
|---|---|---|
| Using video clips | 83% | 17% |
| Responding to questions | 83% | 17% |
| Joining conversations | 68% | 32% |
| Talking about timely events | 66% | 34% |
| Using GIFs | 58% | 42% |
| Making fun of competitors | 33% | 67% |
| Using slang | 31% | 69% |
| Talking politics | 29% | 71% |
| Making fun of customers | 12% | 88% |
| Cool | Annoying | |
|---|---|---|
| Using video clips | 83% | 17% |
| Responding to questions | 83% | 17% |
| Joining conversations | 68% | 32% |
| Talking about timely events | 66% | 34% |
| Using GIFs | 58% | 42% |
| Making fun of competitors | 33% | 67% |
| Using slang | 31% | 69% |
| Talking politics | 29% | 71% |
| Making fun of customers | 12% | 88% |
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by J. Clement,
last edited
Aug 15, 2017
This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
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- Release date
- June 2017
- Region
- United States
- Survey time period
- April 2017
- Number of respondents
- 1,003 respondents
- Age group
- 18-64 years
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- April 2017
- Number of respondents
- 1,003 respondents
- Age group
- 18-64 years
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