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U.S. internet users attitude towards brand posts on social media 2017
U.S. internet users attitude towards brand posts on social media 2017
Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
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| Cool | Annoying | |
|---|---|---|
| Using video clips | 83% | 17% |
| Responding to questions | 83% | 17% |
| Joining conversations | 68% | 32% |
| Talking about timely events | 66% | 34% |
| Using GIFs | 58% | 42% |
| Making fun of competitors | 33% | 67% |
| Using slang | 31% | 69% |
| Talking politics | 29% | 71% |
| Making fun of customers | 12% | 88% |
| Cool | Annoying | |
|---|---|---|
| Using video clips | 83% | 17% |
| Responding to questions | 83% | 17% |
| Joining conversations | 68% | 32% |
| Talking about timely events | 66% | 34% |
| Using GIFs | 58% | 42% |
| Making fun of competitors | 33% | 67% |
| Using slang | 31% | 69% |
| Talking politics | 29% | 71% |
| Making fun of customers | 12% | 88% |
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This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
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- Release date
- June 2017
- Region
- United States
- Survey time period
- April 2017
- Number of respondents
- 1,003 respondents
- Age group
- 18-64 years
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- April 2017
- Number of respondents
- 1,003 respondents
- Age group
- 18-64 years
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Statistics on "Social media marketing"
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- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2017-2023, by device
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- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
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- Revenue of selected social media companies from 2014 to 2018 (in million U.S. dollars)
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
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- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Social media advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
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- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017
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- Entities responsible for social media accounts management of small businesses in the United States as of February 2017
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- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Leading paid social properties used for promotion and advertising worldwide in 2016
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- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017
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