Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017

U.S. internet users attitude towards brand posts on social media 2017 This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
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CoolAnnoying
Using video clips83%17%
Responding to questions83%17%
Joining conversations68%32%
Talking about timely events66%34%
Using GIFs58%42%
Making fun of competitors33%67%
Using slang31%69%
Talking politics29%71%
Making fun of customers12%88%
CoolAnnoying
Using video clips83%17%
Responding to questions83%17%
Joining conversations68%32%
Talking about timely events66%34%
Using GIFs58%42%
Making fun of competitors33%67%
Using slang31%69%
Talking politics29%71%
Making fun of customers12%88%
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Description Source More information
This statistic reports on the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83 percent of respondents had stated they found the content ''cool'', while 17 percent had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.
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Release date
June 2017
Region
United States
Survey time period
April 2017
Number of respondents
1,003 respondents
Age group
18-64 years

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