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U.S. brand social media brand content and actions change 2019

Whereas the amount of social media content posted by U.S. brands has declined in 2019, user engagement has increased. Overall, U.S. brands saw a five percent increase on cross-platform social media actions and an eleven percent increase in actions per post. The automotive industry performed best, with a 22 and 24 percent increase in user actions and actions per post respectively.

Year-on-year growth of brand content and actions on social media posts in the United States 2019, by industry

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Release date

February 2020


United States

Survey time period


Special properties

across Facebook, Twitter, Instagram; excludes influencers

Supplementary notes

*Includes global pages with a large U.S. audience

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Statistics on "Brands on social media"

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