During a 2022 survey, it was found that customer data platforms (CDP) were the most used data source for programmatic advertising in Europe, named by 43 percent of publishers, 46 percent of agencies, and 49 percent of advertisers.
Data sources used for programmatic advertising in Europe as of August 2022
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IAB Europe. (September 15, 2022). Data sources used for programmatic advertising in Europe as of August 2022 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/675714/europe-data-sources-used-by-agencies-for-programmatic-campaigns/
IAB Europe. "Data sources used for programmatic advertising in Europe as of August 2022." Chart. September 15, 2022. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/675714/europe-data-sources-used-by-agencies-for-programmatic-campaigns/
IAB Europe. (2022). Data sources used for programmatic advertising in Europe as of August 2022. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/675714/europe-data-sources-used-by-agencies-for-programmatic-campaigns/
IAB Europe. "Data Sources Used for Programmatic Advertising in Europe as of August 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/675714/europe-data-sources-used-by-agencies-for-programmatic-campaigns/
IAB Europe, Data sources used for programmatic advertising in Europe as of August 2022 Statista, https://www.statista.com/statistics/675714/europe-data-sources-used-by-agencies-for-programmatic-campaigns/ (last visited October 04, 2024)
Data sources used for programmatic advertising in Europe as of August 2022 [Graph], IAB Europe, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/675714/europe-data-sources-used-by-agencies-for-programmatic-campaigns/
