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Italy: receptivity to video ads in 2015, by device

How would you characterize your attitude towards the following formats of online video advertising?

by Statista Research Department, last edited Oct 13, 2015
Italy: receptivity to video ads in 2015, by device This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by device. According to the study results, about a third of respondents characterized their attitude towards online video advertising on live TV as positive. Receptivity to video ads decreased to about half of that figure when viewers used their smartphones or tablets (17 percent) or laptops and on demand TV (18 percent) to watch videos.
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How would you characterize your attitude towards the following formats of online video advertising?

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