Italy: receptivity to video ads in 2015, by device

This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by device. According to the study results, about a third of respondents characterized their attitude towards online video advertising on live TV as positive. Receptivity to video ads decreased to about half of that figure when viewers used their smartphones or tablets (17 percent) or laptops and on demand TV (18 percent) to watch videos.

How would you characterize your attitude towards the following formats of online video advertising?

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Source

Release date

October 2015

Region

Italy

Survey time period

2015

Age group

16-45 years

Special properties

Multiscreen users

Method of interview

Online survey

Supplementary notes

The source does not specify the number of respondents.

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