Number of Nike stores in different countries in Europe 2019

As of August 2019, Turkey had the biggest number of Nike stores among certain selected European countries. With a total of 93 stores, Turkey had almost twice the number of Nike stores found in France and more than twice the number of stores than in countries like Spain, Poland or the United Kingdom. At the other end of the list, we find Sweden with only four Nike stores.

The evolution of Nike’s value

The global brand value of Nike, which is the monetary value of the Nike brand, increased steadily between 2010 and 2018, going from 13.7 billion U.S. dollars in 2010 to 30.12 billion U.S. dollars in 2018. In 2018, Nike invested in a series of advertisement campaigns a total of 1.44 billion U.S. dollars.

Adidas versus Nike

According to an online survey made on August 2017 in Germany, 53 percent of the men and 38 percent of the women interviewed would choose Adidas over Nike. Adidas’ advertising campaigns also seem to be more effective than Nike’s. Based on a worldwide annual assessment of advertising campaigns, the 2018 Adidas Originals campaign “Original is never finished” was among the 10 most effective advertising campaigns.

Number of Nike stores in selected European countries in August 2019*

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Release date

July 2019



Survey time period

6 August 2019

Supplementary notes

* including Converse and Hurley shops

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