Number of Nike stores in different countries in Europe 2024

As of August 2024, Turkey had the largest number of Nike stores among the selected European countries shown in the statistic. France accounted for around 55 locations that year. 

The evolution of Nike’s value

The global brand value of Nike, which is the monetary value of the Nike brand, increased tremendously between 2010 and 2023, going from 13.7 billion U.S. dollars in 2010 to over 53 billion U.S. dollars in 2023. In fiscal 2024, Nike invested in advertisement campaigns to a total of nearly 4.3 billion U.S. dollars.

Footwear worldwide

Many countries around the world are responsible for the production of footwear products, however, the unequivocal leader in terms of production numbers is China every single year. In 2022 alone, China produced approximately 13 billion pairs of shoes. With approximately two billion pairs produced, India stood in second place that year.