Advertising industry size in South Korea 2016, by business field

Size of the advertising industry in South Korea in 2016, by business field

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Release date

December 2017


South Korea

Survey time period


Supplementary notes

* Advertising agency in this statistic includes full service agency and media buying agency.
** Advertising professional service includes brand consulting, marketing survey, public relations, sales promotion and exhibition & event agency business.
*** Advertising production in this statistic includes production of printed advertisements (ads), video ads and photos for ads.

Multiple counting was applied in case a company encompasses more than one business field.

Note: 1,000 South Korean won equal 0.95 U.S. dollars and 0.77 euros (as of April 2018).
Figures have been rounded.

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