South Korea: advertising industry size by business field 2016

This statistic shows the size of the advertising industry in South Korea in 2016, by business field. In 2016, the size of advertising agency sector in South Korea amounted to approximately 6.53 trillion South Korean won.

Size of the advertising industry in South Korea in 2016, by business field (in trillion South Korean won)

Characteristic	Industry size in trillion South Korean won
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Release date

December 2017

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Region

South Korea

Survey time period

2016

Supplementary notes

* Advertising agency in this statistic includes full service agency and media buying agency.
** Advertising professional service includes brand consulting, marketing survey, public relations, sales promotion and exhibition & event agency business.
*** Advertising production in this statistic includes production of printed advertisements (ads), video ads and photos for ads.

Multiple counting was applied in case a company encompasses more than one business field.

Note: 1,000 South Korean won equal 0.95 U.S. dollars and 0.77 euros (as of April 2018).
Figures have been rounded.

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