Try our corporate solution for free!
(212) 419-8286

Major ad agencies Japan 2019, based on sales revenue

Dentsu Group Inc. was the leading advertising agency in Japan as of 2019, achieving a sales result of more than 1.5 trillion Japanese yen. It was followed by Hakuhodo Inc., which recorded sales of close to one trillion yen.

The Japanese advertising market

The Japanese advertisement market is the third largest advertisement market in the world, ranking only behind the United States and China. While traditionally television was the leading medium when it came to advertising expenditures in Japan, online advertising overtook television for the first time in 2019. Total advertising expenditures showed a growth trajectory in recent years, mainly due to the increase in online and event advertising. Performance-based advertising in particular has contributed to the growth of online ads.

The largest competitors

The two largest advertising agencies in Japan are Dentsu and Hakuhodo, which are both headquartered in Tokyo. Both agencies are mainly active in the fields television, marketing, and promotion, as well as internet media, as breakdowns of Dentsu's turnover and Hakuhodo's gross billings by business category show. Dentsu in particular has a strong hold on television advertising slots due to being a top shareholder in several television companies. Next to online advertising, overseas markets have become more important for both agencies in recent years, as several acquisitions of foreign companies indicate.

Leading advertising agencies in Japan as of 2019, based on sales revenue (in billion Japanese yen)*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2020



Survey time period


Supplementary notes

*Unless otherwise noted, financial information is as of March 2019.

**As of December 2019.
***As of December 2017.
****As of March 2018.

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Advertising in Japan"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.