As of 2021, 30 percent of newspaper space in Japan was used for advertisements, which represented a slight decrease from 30.6 percent in the previous year. The ad ratio of newspapers showed a continuous downward trend since in 2013.
Percentage of newspaper space used for advertising in Japan from 2012 to 2021
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Statistics on Advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses in Japan 2021, by medium
- Premium Statistic Share of advertising expenses in Japan 2021, by medium
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Businesses with the highest advertising expenditures in Japan 2021
- Premium Statistic Most famous company mascots Japan 2021
Print media
5
- Premium Statistic Newspaper advertising expenses in Japan 2012-2021
- Premium Statistic Newspaper advertising expenses Japan 2021, by industry
- Premium Statistic Advertising to editorial ratio of newspapers in Japan 2012-2021
- Premium Statistic Magazine advertising expenses in Japan 2012-2021
- Premium Statistic Magazine advertising expenses Japan 2021, by industry
Broadcast
4
Internet
5
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Performance-based online advertising expenses in Japan 2012-2021
- Premium Statistic Online video ad expenditure Japan 2019-2024, by device
- Premium Statistic Affiliate marketing spending in Japan FY 2017-2025
Major advertising agencies
4
Further related statistics
18
- Number of newspaper ads in Japan 2012-2021
- Newspaper advertising revenue in Sweden from 2011-2020
- Newspaper advertising expenses share Japan 2021, by industry
- Gross advertising volume of popular online advertising formats in Germany 2020-2021
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Marketing budget change due to the coronavirus pandemic in Norway 2020
- Sponsorship importance to companies in Finland 2015-2017
- Change of sales promotion volume in Finland from 2016 to 2017, by channel
- Change of advertising volume in Finland from 2016 to 2017, by media type
- Mexico: fastest growing ad categories during COVID-19
- Brazil: number of OOH displays 2019
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. consumers who find print newspaper advertising helpful 2017
- Share of communications experts measuring impact of touchpoint marketing Belgium 2018
- Peru: most advertised categories in Peru 2018
- Marketing communications revenue in Russia 2021, by segment
- Gross salaries in the marketing and communications field in Italy 2018, by job title
- Level of trust in The Washington Post in the United States as of April 2018, by age
Further Content: You might find this interesting as well
Statistics
- Number of newspaper ads in Japan 2012-2021
- Newspaper advertising revenue in Sweden from 2011-2020
- Newspaper advertising expenses share Japan 2021, by industry
- Gross advertising volume of popular online advertising formats in Germany 2020-2021
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Marketing budget change due to the coronavirus pandemic in Norway 2020
- Sponsorship importance to companies in Finland 2015-2017
- Change of sales promotion volume in Finland from 2016 to 2017, by channel
- Change of advertising volume in Finland from 2016 to 2017, by media type
- Mexico: fastest growing ad categories during COVID-19
- Brazil: number of OOH displays 2019
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. consumers who find print newspaper advertising helpful 2017
- Share of communications experts measuring impact of touchpoint marketing Belgium 2018
- Peru: most advertised categories in Peru 2018
- Marketing communications revenue in Russia 2021, by segment
- Gross salaries in the marketing and communications field in Italy 2018, by job title
- Level of trust in The Washington Post in the United States as of April 2018, by age
Japan Newspaper Publishers and Editors Association. (June 13, 2022). Percentage of newspaper space used for advertising in Japan from 2012 to 2021 [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. "Percentage of newspaper space used for advertising in Japan from 2012 to 2021." Chart. June 13, 2022. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. (2022). Percentage of newspaper space used for advertising in Japan from 2012 to 2021. Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. "Percentage of Newspaper Space Used for Advertising in Japan from 2012 to 2021." Statista, Statista Inc., 13 Jun 2022, https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association, Percentage of newspaper space used for advertising in Japan from 2012 to 2021 Statista, https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/ (last visited February 04, 2023)
Percentage of newspaper space used for advertising in Japan from 2012 to 2021 [Graph], Japan Newspaper Publishers and Editors Association, June 13, 2022. [Online]. Available: https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/