In 2019, around 31 percent of newspaper space in Japan was used for advertisements, decreasing from about 31.4 percent in the previous year. The ad ratio of newspapers showed a downward trend after peaking in 2013.
Percentage of newspaper space used for advertising in Japan from 2010 to 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Number of newspaper ads in Japan 2010-2019
- Japanese advertising expenditure newspaper 2019, by industry
- Newspaper advertising revenue in Sweden from 2011-2020
- Change of sales promotion volume in Finland from 2016 to 2017, by channel
- Sponsorship importance to companies in Finland 2015-2017
- Change of advertising volume in Finland from 2016 to 2017, by media type
- Share of ad volumes in newspapers in India by select state 2019
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Distribution of ad and marketing communications spending in Norway 2019, by media
- Perceived personalization impact on marketing metrics worldwide 2015
- Importance of Marcom Effectiveness for organizations in Belgium 2017
- Distribution of TV ads aired in the U.S. 2014-2017, by length
- Historical customer data used for marketing personalization worldwide 2015
- JCDecaux airport advertising units 2019, by region
- JCDecaux number of billboards 2019, by region
- Reasons for using marketing personalization worldwide 2015
- Importance of Marcom Effectiveness for daily work marketeers in Belgium 2017
- Connecting with brands via text messages worldwide 2014
- Production value printing and reproduction of recorded media in Luxembourg 2008-2017
- Rubber products industry LPI in Japan 2010-2019
Japan Newspaper Publishers and Editors Association. (September 22, 2020). Percentage of newspaper space used for advertising in Japan from 2010 to 2019 [Graph]. In Statista. Retrieved January 26, 2021, from https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. "Percentage of newspaper space used for advertising in Japan from 2010 to 2019." Chart. September 22, 2020. Statista. Accessed January 26, 2021. https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. (2020). Percentage of newspaper space used for advertising in Japan from 2010 to 2019. Statista. Statista Inc.. Accessed: January 26, 2021. https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. "Percentage of Newspaper Space Used for Advertising in Japan from 2010 to 2019." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association, Percentage of newspaper space used for advertising in Japan from 2010 to 2019 Statista, https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/ (last visited January 26, 2021)