As of 2020, 30.6 percent of newspaper space in Japan was used for advertisements, which represented a slight decrease from 31 percent in the previous year. The ad ratio of newspapers showed a downward trend after peaking in 2013.
Percentage of newspaper space used for advertising in Japan from 2011 to 2020
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Japan Newspaper Publishers and Editors Association. (June 9, 2021). Percentage of newspaper space used for advertising in Japan from 2011 to 2020 [Graph]. In Statista. Retrieved January 25, 2022, from https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. "Percentage of newspaper space used for advertising in Japan from 2011 to 2020." Chart. June 9, 2021. Statista. Accessed January 25, 2022. https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. (2021). Percentage of newspaper space used for advertising in Japan from 2011 to 2020. Statista. Statista Inc.. Accessed: January 25, 2022. https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association. "Percentage of Newspaper Space Used for Advertising in Japan from 2011 to 2020." Statista, Statista Inc., 9 Jun 2021, https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/
Japan Newspaper Publishers and Editors Association, Percentage of newspaper space used for advertising in Japan from 2011 to 2020 Statista, https://www.statista.com/statistics/918288/japan-newspaper-ads-space-coverage-ratio/ (last visited January 25, 2022)
