Retail media advertising market size in Japan 2021-2027

Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027

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Release date

December 2023



Survey time period

2021 to 2023

Special properties

total annual spending by advertisers on retail media advertising

Supplementary notes


The retail media advertising market consists of two types of businesses: e-commerce operators and store operators. Values refer to the online media advertising of both categories and also include the digital signage advertising of stores.

100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.

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