Brazil: share of Black Friday's online sales in e-commerce's total revenue 2017-2020

Black Friday's online sales revenue as a percentage of e-commerce's annual revenue in Brazil from 2017 to 2020

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Release date

March 2021

Region

Brazil

Survey time period

2017 to 2020

Special properties

Includes online sales during the fourth Thursday of November and the subsequent Friday (known as Black Friday)

Supplementary notes

Figures were calculated by Statista based on data provided by the source in multiple releases.

2017 e-commerce revenue published by ecommercebrasil.com.br.
2018 e-commerce revenue published by ecommercebrasil.com.br.
2019 e-commerce revenue published by ecommercebrasil.com.br.
2020 e-commerce revenue published by Exame.

2017 Black Friday's online revenue published by Profissional de E-commerce.
2018 Black Friday's online revenue published by Época Negócios.
2019 Black Friday's online revenue published by ecommercebrasil.com.br.
2020 Black Friday's online revenue published by ecommercebrasil.com.br.

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