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Brazil: main e-commerce categories by share of online orders on Black Friday 2020

In 2020, beauty, fragrances, and health-related items accounted for approximately 12 percent of all online orders processed on Black Friday (November 27) in Brazil. Likewise, the fashion and accessories and home items categories each accounted for around 12 percent of online purchases made on that date. Overall, Brazil registered more than 655,000 online orders for beauty, fragrances, and health-related products during Black Friday.

Leading e-commerce categories based on share of online orders processed on Black Friday in Brazil in 2020

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Release date

December 2020



Survey time period

November 27, 2020

Supplementary notes

* Heating, ventilation, and air conditioning.

Figures have been rounded.

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Statistics on "Black Friday e-commerce in Brazil"

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