In 2019, online purchases made from mobile devices represented more than 53 percent of total e-commerce sales on that year's Black Friday, up from a share of around 32 percent a year earlier. That year, online retail sales on Black Friday in Brazil generated approximately 3.2 billion Brazilian reals.
Mobile shopping as percentage of total online sales on Black Friday in Brazil from 2013 to 2019
* Figures were calculated by Statista based on the total online shopping revenue and the mobile shopping revenue during Black Friday, provided by the source.
As of 2017, figures refer to the aggregated sales from Thursday and Friday.
Data preceding 2019 comes from earlier publications of Ebit data.
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Profissional de E-commerce, & Nielsen. (December 2, 2019). Mobile shopping as percentage of total online sales on Black Friday in Brazil from 2013 to 2019 [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/779475/black-friday-mobile-shopping-sales-share-brazil/
Profissional de E-commerce, und Nielsen. "Mobile shopping as percentage of total online sales on Black Friday in Brazil from 2013 to 2019." Chart. December 2, 2019. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/779475/black-friday-mobile-shopping-sales-share-brazil/
Profissional de E-commerce, Nielsen. (2019). Mobile shopping as percentage of total online sales on Black Friday in Brazil from 2013 to 2019. Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/779475/black-friday-mobile-shopping-sales-share-brazil/
Profissional de E-commerce, and Nielsen. "Mobile Shopping as Percentage of Total Online Sales on Black Friday in Brazil from 2013 to 2019." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/779475/black-friday-mobile-shopping-sales-share-brazil/
Profissional de E-commerce & Nielsen, Mobile shopping as percentage of total online sales on Black Friday in Brazil from 2013 to 2019 Statista, https://www.statista.com/statistics/779475/black-friday-mobile-shopping-sales-share-brazil/ (last visited April 04, 2020)
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