Brazil: Black Friday mobile shopping sales share 2013-2019

In 2019, online purchases made from mobile devices represented more than 53 percent of total e-commerce sales on that year's Black Friday, up from a share of around 32 percent a year earlier. That year, online retail sales on Black Friday in Brazil generated approximately 3.2 billion Brazilian reals.

Mobile shopping as percentage of total online sales on Black Friday in Brazil from 2013 to 2019

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Release date

December 2019



Survey time period

2013 to 2019

Special properties

Based on sales value

Supplementary notes

* Figures were calculated by Statista based on the total online shopping revenue and the mobile shopping revenue during Black Friday, provided by the source.
As of 2017, figures refer to the aggregated sales from Thursday and Friday.
Data preceding 2019 comes from earlier publications of Ebit data.

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Statistics on "Black Friday e-commerce in Brazil"

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