- Media & Advertising›
- Radio, TV & Film›
Number of OTT video service users in the U.S. 2017-2022
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Number of OTT video service users in the U.S. 2017-2022
Number of over-the-top (OTT) service users in the United States from 2017 to 2022 (in millions)
by Amy Watson,
last edited
Mar 12, 2019
The statistic shows the number of over-the-top (OTT) service users in the United States in 2017 and 2018, and provides a forecast for the period 2019 to 2021. According to the forecast, the number will amount to nearly 198 million users by 2021, up from 170.1 million in 2017.
Number of over-the-top (OTT) service users in the United States from 2017 to 2022 (in millions)
| Number of users in millions | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Number of users in millions | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Amy Watson,
last edited
Mar 12, 2019
The statistic shows the number of over-the-top (OTT) service users in the United States in 2017 and 2018, and provides a forecast for the period 2019 to 2021. According to the forecast, the number will amount to nearly 198 million users by 2021, up from 170.1 million in 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- July 2018
- Special properties
- individuals of any age who watch video via any app or website that rpvodes streaming video content over the internet and bypasses traditional distribution; examples includes HBO Now, Hulu, Netflix, and YouTube
- Supplementary notes
- * Forecast.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- July 2018
- Special properties
- individuals of any age who watch video via any app or website that rpvodes streaming video content over the internet and bypasses traditional distribution; examples includes HBO Now, Hulu, Netflix, and YouTube
- Supplementary notes
- * Forecast.
Other statistics on the topic
Streaming
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Subscription video on demand market in the U.S.
- 142 page/s
- English
- pptx
- Detailed references
Everything On "Subscription video on demand market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Streaming in the U.S."
- Overview
The most important statistics
- Streaming music revenue in the United States from 1st half 2015 to 1st half 2018, by source (in million U.S. dollars)Streaming music revenue in the U.S. by source 2015-2018
- Number of paid music streaming subscribers in the United States from 1st half 2014 to 1st half 2018 (in millions)Paid streaming music subscribers in the U.S. 2014-2018
- Share of Spotify users in the United States as of March 2018, by ageSpotify users in the U.S. 2018, by age
- Subscription video on demand penetration rate in the United States in 2017 and 2023SVOD penetration rate in the U.S. 2017-2023
- Number of over-the-top (OTT) service users in the United States from 2017 to 2022 (in millions)Number of OTT video service users in the U.S. 2017-2022
- Number of Sling TV subscribers in the United States from 1st quarter 2017 to 2nd quarter 2019 (in millions)Sling TV: number of quarterly subscribers 2017-2019
- Number of Netflix paying streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)Number of Netflix paid streaming subscribers in the U.S. 2011-2019
- Average session length of selected streaming services per household in the United States as of April 2017 (in hours)Time spent watching streaming services per viewing day in the U.S. 2017
- Music
The most important statistics
- Digital music revenue in the United States from 2008 to 2018, by type (in million U.S. dollars)Digital music revenue in the U.S. from 2008 to 2018, by type
- Number of digital music users in the United States from 2016 to 2022, by format (in millions)Digital Market Outlook: users of digital music in the U.S. 2016-2022, by format
- Frequency of paid music streaming service usage in the United States as of September 2017Frequency of paid music streaming service usage in the U.S. 2017
- Most important features in a streaming music service according to consumers in the United States as of March 2018Most important features in a streaming music service U.S. 2018
- Most common reasons for switching music streaming services in the United States as of March 2018Reasons for changing streaming services in the U.S. 2018
- Most popular audio streaming services in the United States as of August 2017Most popular music streaming services in the U.S. 2017
- Most popular music videos in the United States in 2018, by number of streams (in millions)Most popular online music videos in the U.S. 2018
- Radio and audio services
The most important statistics
- Monthly online radio reach in the United States in 2018 and 2019, by age groupOnline radio reach in the U.S. 2018-2019, by age group
- Number of monthly digital radio listeners in the United States from 2012 to 2016, by age (in millions)Number of digital radio listeners in the U.S. from 2012 to 2016
- Weekly time spent with online radio/audio in the United States from 2008 to 2019 (in minutes)Weekly time spent with online radio in the U.S. 2008-2019
- Share of adults who listen to an audio streaming service in the United States as of August 2017, by ageReach of audio streaming services in the U.S. 2017, by age
- Leading online radio companies in the United States in April 2019, by average active sessionsLeading online radio companies in the U.S. 2019, by active sessions
- Main reasons for paying for an audio streaming service among adults in the United States as of August 2017Reasons for paying for audio streaming services in the U.S. 2017
- Podcasts
The most important statistics
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)Number of podcast listeners in the U.S. 2014-2022
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart Podcast reach on weekdays in the U.S. 2018, by daypart
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019Share of U.S. consumers who listen to audio podcasts 2006-2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019Audio podcast consumption in the U.S. 2008-2019
- Frequency of listening to podcasts in the United States as of March 2017Frequency of listening to podcasts in the United States 2017
- When or where do you play podcasts?Time or place for playing podcasts in the United States in 2017
- Most commonly used apps for listening to podcasts among podcast listeners in the United States in 2018 Apps used to listen to podcasts in the U.S. 2018
- Video
The most important statistics
- Digital video revenue in the United States from 2016 to 2022, by type (in million U.S. dollars)Digital Market Outlook: digital video revenue in the U.S. 2016-2022, by type
- Digital video user penetration rate in the United States from 2016 to 2022, by typeDigital Market Outlook: digital video user penetration in the U.S. 2016-2022, by type
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017Video streaming service penetration rate in the U.S. 2017
- Share of households with a paid streaming video service subscription in the United States from 2012 to 2017Share of households with a paid streaming subscription in the U.S. 2017
- Leading video subscription services in the United States in 2018, by number of subscribers (in millions)Leading video subscription services in the U.S. 2018, by number of subscribers
- Frequency of using paid online video streaming services among adults in the United States as of September 2017Frequency of paid online video streaming service usage in the U.S. 2017
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age groupShare of households streaming SVOD daily in the U.S. 2018, by user age group
- Television and movies
The most important statistics
- Number of selected connected TV devices users in the United States in 2015 and 2019 (in millions)Number of connected TV device users in the U.S. 2015-2019
- Share of adults watching selected types of TV, video and film content in the United States in 2017Video content watched in the U.S. 2017
- Share of corded pay TV subscribers who also use streaming services in the United States as of July 2018Corded pay TV subscribers using streaming services in the U.S. 2018
- Number of smartphone users streaming content from selected TV networks in the United States as of July 2018 (in millions)Smartphone users watching selected TV networks online U.S. 2018
- Frequency of watching or streaming TV shows among adults in the United States as of January 2019, by age groupFrequency of streaming TV shows in the U.S. 2019, by age group
- Daily time spent watching OTT/streaming shows* in North America in 3rd quarter 2017Daily time spent with OTT/ streaming shows in North America 2017
- Most popular digital original television shows based on audience demand in the United States from July 28 to August 3, 2019 (in million average demand expressions)Most in-demand digital original shows in the U.S. 2019
- Average number of movies watched through streaming services on a monthly basis among adults in the United States as of February 2018, by age groupMonthly movie streaming volume in the United States 2018, by age group
- Device usage
The most important statistics
- Distribution of streaming device ownership in North America as of 3rd quarter 2017Streaming device ownership in North America 2017
- Household penetration of enabled streaming devices in the United States as of November 2017, by cityShare of households with enabled streaming devices in the U.S. 2018, by city
- Share of consumers who streamed a TV show or movie on a streaming device in the last month in the United States as of October 2017Consumers who streamed a show/movie on a streaming device last month in the U.S. 2017
- Daily time spent using selected connected TV devices in the United States as of January 2017, by age (in minutes)Time spent using selected TV connected devices in the U.S. 2017
- Daily television consumption on selected devices in the United States as of November 2017, by cityShare of daily TV consumption on selected devices in the U.S. 2018, by city
- Most common devices to watch online video on television according to internet users in the United States as of August 2018Most common devices to watch online video on television in the U.S. 2018
- Preferred devices for playing podcasts among adults in the United States as of February 2019Devices used to play podcasts in the United States in 2019
- Share of mobile-only users of music streaming services in the United States as of March 2018Mobile-only music streaming service users in the U.S. 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of subscription OTT viewers in the U.S. 2019-2023
- Change in number of OTT video service users in the U.S. 2014-2019
- Daily online video usage time in Germany 2014-2016
- OTT video services in the U.S. 2015 by subscribers
- Digital video viewers in Asia Pacific 2016-2020
- YouTube user growth in the United States 2014-2019
- Digital video reach in Asia Pacific 2016-2020
- Global Vimeo subscribers as of 1st quarter 2019
- Share of U.S. internet users visiting video sharing sites 2006-2013
- Types of videos posted by U.S. online video uploaders 2013
- U.S. internet users who watch online videos 2013, by income
- Millennials: online video consumption frequency 2013
- U.S. internet users who watch online videos 2013, by education
- U.S. internet users who watch or download online videos 2013, by age
- Social network video consumption of U.S. users in July 2013
- Share of children who have watched video daily in Sweden 2007-2018
- Italy: weekend online video consumption 2014
- United Kingdom: online video consumption via computer 2016
- Lithuania: internet connection used for online videos 2014
- South Korea: weekday online video consumption 2014
Studies
- Digital video in the U.S. (DMO)
- Digital video market in Germany
- Video on demand in Italy
- Video on demand in Norway
- Video advertising and marketing
- Video on demand in the Netherlands
- The State of Online Video 2018
- The State of Online Video 2017
- Home video in the Netherlands
- Digital video in the United Kingdom
- Left to Your Own Devices - Q1 2018
- Committed
- TV is Social - Episode 4
- Netflix
- Left to Your Own Devices - Q2 2017
Statistics on "Streaming in the U.S."
- Streaming music revenue in the United States from 1st half 2015 to 1st half 2018, by source (in million U.S. dollars)
- Number of paid music streaming subscribers in the United States from 1st half 2014 to 1st half 2018 (in millions)
- Share of Spotify users in the United States as of March 2018, by age
- Subscription video on demand penetration rate in the United States in 2017 and 2023
- Number of over-the-top (OTT) service users in the United States from 2017 to 2022 (in millions)
- Number of Sling TV subscribers in the United States from 1st quarter 2017 to 2nd quarter 2019 (in millions)
- Number of Netflix paying streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)
- Average session length of selected streaming services per household in the United States as of April 2017 (in hours)
- Monthly viewing days of selected streaming services per household in the United States as of April 2017
- Distribution of daily video content consumption among teenagers in the United States from fall 2015 to fall 2018, by platform
- Share of consumers who use audio streaming services in the United States in 1st quarter of 2018, by ethnicity
- Most popular streaming media players in the United States as of May 2017, by age
- Digital music revenue in the United States from 2008 to 2018, by type (in million U.S. dollars)
- Number of digital music users in the United States from 2016 to 2022, by format (in millions)
- Frequency of paid music streaming service usage in the United States as of September 2017
- Most important features in a streaming music service according to consumers in the United States as of March 2018
- Most common reasons for switching music streaming services in the United States as of March 2018
- Most popular audio streaming services in the United States as of August 2017
- Most popular music videos in the United States in 2018, by number of streams (in millions)
- Monthly online radio reach in the United States in 2018 and 2019, by age group
- Number of monthly digital radio listeners in the United States from 2012 to 2016, by age (in millions)
- Weekly time spent with online radio/audio in the United States from 2008 to 2019 (in minutes)
- Share of adults who listen to an audio streaming service in the United States as of August 2017, by age
- Leading online radio companies in the United States in April 2019, by average active sessions
- Main reasons for paying for an audio streaming service among adults in the United States as of August 2017
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019
- Frequency of listening to podcasts in the United States as of March 2017
- When or where do you play podcasts?
- Most commonly used apps for listening to podcasts among podcast listeners in the United States in 2018
- Digital video revenue in the United States from 2016 to 2022, by type (in million U.S. dollars)
- Digital video user penetration rate in the United States from 2016 to 2022, by type
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017
- Share of households with a paid streaming video service subscription in the United States from 2012 to 2017
- Leading video subscription services in the United States in 2018, by number of subscribers (in millions)
- Frequency of using paid online video streaming services among adults in the United States as of September 2017
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age group
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)
- Number of selected connected TV devices users in the United States in 2015 and 2019 (in millions)
- Share of adults watching selected types of TV, video and film content in the United States in 2017
- Share of corded pay TV subscribers who also use streaming services in the United States as of July 2018
- Number of smartphone users streaming content from selected TV networks in the United States as of July 2018 (in millions)
- Frequency of watching or streaming TV shows among adults in the United States as of January 2019, by age group
- Daily time spent watching OTT/streaming shows* in North America in 3rd quarter 2017
- Most popular digital original television shows based on audience demand in the United States from July 28 to August 3, 2019 (in million average demand expressions)
- Average number of movies watched through streaming services on a monthly basis among adults in the United States as of February 2018, by age group
- Frequency of watching or streaming movies among adults in the United States as of Januray 2019, by age group
- Distribution of streaming device ownership in North America as of 3rd quarter 2017
- Household penetration of enabled streaming devices in the United States as of November 2017, by city
- Share of consumers who streamed a TV show or movie on a streaming device in the last month in the United States as of October 2017
- Daily time spent using selected connected TV devices in the United States as of January 2017, by age (in minutes)
- Daily television consumption on selected devices in the United States as of November 2017, by city
- Most common devices to watch online video on television according to internet users in the United States as of August 2018
- Preferred devices for playing podcasts among adults in the United States as of February 2019
- Share of mobile-only users of music streaming services in the United States as of March 2018
- Importance of the ability to listen on multiple devices on streaming music services according to consumers in the United States as of March 2018
- Share of subscription over-the-top (OTT) video viewers in the United States from 2019 to 2023
- Change in number of over-the-top (OTT) service users in the United States from 2014 to 2019 (in millions)
- Average daily online video usage time in Germany from 2014 to 2016 (in minutes)
- Most popular OTT services in the United States in 2015, by number of subscribers (in millions)
- Number of digital video viewers in Asia Pacific from 2016 to 2020 (in billions)
- Annual growth of YouTube users in the United States from 2014 to 2019
- Digital video penetration in Asia Pacific from 2016 to 2020
- Number of Vimeo subscribers worldwide from 1st quarter 2015 to 2nd quarter 2019 (in 1,000s)
- Percentage of U.S. internet users who visit video sharing sites from 2006 to 2013
- Types of videos posted by online video uploaders in the United States as of July 2013
- Percentage of U.S. internet users who watch or download online videos as of July 2013, by household income
- Online video constumption frequency of Millennials in the United States in 2013
- Percentage of U.S. internet users who watch or download online videos as of July 2013, by education
- Percentage of U.S. internet users who watch or download online videos as of July 2013, by age group
- Percentage of U.S. internet users who watch and post videos on social networking sites as of July 2013, by age
- Share of children who have watched video clips daily in Sweden in selected years from 2007 to 2018
- On a weekend day, at what time do you watch online videos?
- How often do you watch online videos on your computer?
- Through which type of online connection did you watch online videos in the past week?
- On a weekday, at what time do you watch online videos?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.