The statistic shows the number of over-the-top (OTT) service users in the United States in 2017 and 2018, and provides a forecast for the period 2019 to 2021. According to the forecast, the number will amount to nearly 198 million users by 2021, up from 170.1 million in 2017.
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Number of OTT video service users in the U.S. 2017-2022
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Number of over-the-top (OTT) service users in the United States from 2017 to 2022 (in millions)
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The statistic shows the number of over-the-top (OTT) service users in the United States in 2017 and 2018, and provides a forecast for the period 2019 to 2021. According to the forecast, the number will amount to nearly 198 million users by 2021, up from 170.1 million in 2017.
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Description
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The statistic shows the number of over-the-top (OTT) service users in the United States in 2017 and 2018, and provides a forecast for the period 2019 to 2021. According to the forecast, the number will amount to nearly 198 million users by 2021, up from 170.1 million in 2017.
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- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- July 2018
- Special properties
- individuals of any age who watch video via any app or website that rpvodes streaming video content over the internet and bypasses traditional distribution; examples includes HBO Now, Hulu, Netflix, and YouTube
- Supplementary notes
- * Forecast.
More information
- Region
- United States
- Survey time period
- July 2018
- Special properties
- individuals of any age who watch video via any app or website that rpvodes streaming video content over the internet and bypasses traditional distribution; examples includes HBO Now, Hulu, Netflix, and YouTube
- Supplementary notes
- * Forecast.
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Leading mobile app categories in the United States 2018, by reach
Most popular entertainment apps in the U.S. 2018, by reach
Leading U.S. video streaming services 2018, by monthly average users
Mobile YouTube usage frequency in the United States 2017
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Statistics on "Mobile video in the United States"
- Audience
The most important statistics
- Devices used to watch online video in the United States as of November 2018Devices used to watch online video in the U.S. 2018
- Most common devices used to stream or download TV series or movies in the United States as of November 2018Common devices used to stream or download TV series or movies in the U.S. 2018
- Share of consumers who streamed a TV show or movie on a smartphone in the last month in the United States as of October 2017Consumers who streamed a show/movie on a smartphone last month U.S. 2017
- Share of consumers who streamed a TV show or move on a smartphone in the last month in the United States as of October 2017, by genderAdults streaming shows/movies on a smartphone last month in the U.S. 2017, by gender
- Share of consumers who streamed a TV show or movie on a tablet in the last month in the United States as of October 2017Consumers who streamed a show/movie on a tablet last month in the U.S. 2017
- User engagement
The most important statistics
- Average daily time spent with digital video content among adults in the United States as of 1st quarter 2018, by device (in minutes)Daily time spent with digital video by U.S. adults 2017-2018, by device
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- Percentage of selected device owners who stream video content daily in the United States as of March 2017Share of device owners streaming video daily in the U.S. 2017
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- Market reach of the most popular mobile app categories in the United States as of October 2018Leading mobile app categories in the United States 2018, by reach
- Most popular mobile app activities according to smartphone users in the United States as of May 2017Leading mobile app activities in the U.S. 2017
- Most popular mobile browser activities according to smartphone users in the United States as of May 2017Leading mobile browser activities in the U.S. 2017
- Most popular smartphone and tablet activities according to smartphone users in the United States as of May 2017Leading mobile device activities in the U.S. 2017
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)Leading U.S. video streaming services 2018, by monthly average users
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)Leading U.S. video streaming services 2018, by mobile only users
- Most popular mobile music and video apps in the United States as of October 2018, by reachMost popular entertainment apps in the U.S. 2018, by reach
- Most popular mobile music and video apps in the United States as of October 2018, by monthly users (in millions)Most popular entertainment apps in the U.S. 2018, by audience
- Monetization
The most important statistics
- Mobile advertising expenditure in the United States from 2016 to 2021 (in billion U.S. dollars)Mobile ad expenditure in the U.S. 2016-2021
- Mobile advertising expenditure in the United States from 2016 to 2021, by format (in million U.S. dollars)Mobile ad expenditure in the U.S. 2016-2021, by format
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Share of brands in the United States adopting video features on mobile web as of June 2017U.S. brands adopting video features on mobile web 2017
- Most popular video creators on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged video creators 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of OTT users among digital video viewers in the U.S. 2014-2019
- Change in number of OTT video service users in the U.S. 2014-2019
- Daily online video usage time in Germany 2014-2016
- OTT video services in the U.S. 2015 by subscribers
- Central America & the Caribbean: number of YouTube users by country 2017
- YouTube users in the United States 2014-2019
- YouTube user growth in the United States 2014-2019
- Digital video viewers in Asia Pacific 2016-2020
- Digital video reach in Asia Pacific 2016-2020
- Global Vimeo subscribers as of 3rd quarter 2018
- U.S. internet users who watch or download online videos 2013, by age
- Millennials: online video consumption frequency 2013
- U.S. online video platforms in September 2012, by number of streams
- Social network video consumption of U.S. users in July 2013
- News consumption in the U.S.: reasons for reading vs. watching online in 2013
- Russia: internet connection used for online videos 2014
- Netherlands: weekend online video consumption 2014
- Share of children who have watched video daily in Sweden 2007-2016
- Estonia: internet connection used for online videos 2014
- Hong Kong: online video consumption via computer 2016
Studies
- Digital video in the U.S. (DMO)
- Digital video market in Germany
- Video on demand in Italy
- Video on demand in the Netherlands
- The State of Online Video 2018
- The State of Online Video 2017
- Home video in the Netherlands
- TV is Social - Episode 4
- Digital video in the United Kingdom
- Left to Your Own Devices - Q1 2018
- Committed
- IAB 2018 Video Ad Spend Study
- Online TV in the U.S.
- Left to Your Own Devices - Q2 2017
- Online Video in Canada 2015
Statistics on the topic
Free statistics
- Devices used to watch online video in the United States as of November 2018
- Average daily time spent with digital video content among adults in the United States as of 1st quarter 2018, by device (in minutes)
- Which of the following activities has your child ever carried out on a mobile device such as a smartphone or tablet?
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018
- Actions taken by internet users in the United States after experiencing selected problems when viewing content on a device as of December 2017
- Market reach of the most popular mobile app categories in the United States as of October 2018
- Most popular mobile browser activities according to smartphone users in the United States as of May 2017
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)
- Most popular mobile music and video apps in the United States as of October 2018, by reach
- Most popular mobile music and video apps in the United States as of October 2018, by monthly users (in millions)
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Share of brands in the United States adopting video features on mobile web as of June 2017
- Most popular video creators on Instagram as of January 2018, by user engagement (in million interactions)
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Number of YouTube users in the United States from 2014 to 2019 (in millions)
- Annual growth of YouTube users in the United States from 2014 to 2019
- Number of digital video viewers in Asia Pacific from 2016 to 2020 (in billions)
- Digital video penetration in Asia Pacific from 2016 to 2020
- Number of Vimeo subscribers worldwide from 1st quarter 2015 to 3rd quarter 2018 (in 1,000s)
- Online video constumption frequency of Millennials in the United States in 2013
- Reasons for reading the news vs. watching online news videos in the United States in 2013
Premium Statistics
- Most common devices used to stream or download TV series or movies in the United States as of November 2018
- Share of consumers who streamed a TV show or movie on a smartphone in the last month in the United States as of October 2017
- Share of consumers who streamed a TV show or move on a smartphone in the last month in the United States as of October 2017, by gender
- Share of consumers who streamed a TV show or movie on a tablet in the last month in the United States as of October 2017
- Percentage of selected device owners who stream video content daily in the United States as of March 2017
- Most popular mobile app activities according to smartphone users in the United States as of May 2017
- Most popular smartphone and tablet activities according to smartphone users in the United States as of May 2017
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Share of Millennials who have used a video subscription service in the past month as of 3rd quarter 2017, by device
- Mobile advertising expenditure in the United States from 2016 to 2021 (in billion U.S. dollars)
- Mobile advertising expenditure in the United States from 2016 to 2021, by format (in million U.S. dollars)
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by device
- Share of over-the-top (OTT) service users among digital video viewers in the United States from 2014 to 2019
- Change in number of over-the-top (OTT) service users in the United States from 2014 to 2019 (in millions)
- Average daily online video usage time in Germany from 2014 to 2016 (in minutes)
- Most popular OTT services in the United States in 2015, by number of subscribers (in millions)
- Number of YouTube users in selected countries in Central America and the Caribbean as of July 2017 (in millions)
- Percentage of U.S. internet users who watch or download online videos as of July 2013, by age group
- Most popular online video platforms in the United States in September 2012, by number of total streams (in millions)
- Percentage of U.S. internet users who watch and post videos on social networking sites as of July 2013, by age
- Through which type of online connection did you watch online videos in the past week?
- On a weekend day, at what time do you watch online videos?
- Share of children who have watched video clips daily in Sweden in selected years from 2007 to 2016
- Through which type of online connection did you watch online videos in the past week?
- How often do you watch online videos on your computer?
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