- Media & Advertising›
- Radio, TV & Film›
Number of OTT subscribers in the U.S. 2017-2022
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Number of OTT subscribers in the U.S. 2017-2022
Number of over-the-top (OTT) subscription video service subscribers in the United States from 2017 to 2022 (in millions)
by Amy Watson,
last edited
Aug 14, 2018
The statistic shows the number of over-the-top (OTT) subscription video service subscribers in the United States in 2017 and 2018, as well as a forecast until 2022. In 2017, there were 153 million OTT subscribers in the United States. The source projected that this figure will rise to over 197 million by 2022.
Number of over-the-top (OTT) subscription video service subscribers in the United States from 2017 to 2022 (in millions)
| Number of subscribers in millions | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Number of subscribers in millions | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Amy Watson,
last edited
Aug 14, 2018
The statistic shows the number of over-the-top (OTT) subscription video service subscribers in the United States in 2017 and 2018, as well as a forecast until 2022. In 2017, there were 153 million OTT subscribers in the United States. The source projected that this figure will rise to over 197 million by 2022.
- Show sources information
- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- * Forecast.
Other statistics on the topic
Subscription Video On Demand
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Subscription video on demand market in the U.S.
- 142 page/s
- English
- pptx
- Detailed references
Everything On "Subscription video on demand market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Subscription video on demand market in the U.S."
- Global overview
The most important statistics
- Online video revenue worldwide from 2016 to 2027 (in billion U.S. dollars)Global online video revenue 2016-2027
- Digital video revenue worldwide from 2016 to 2022, by type (in million U.S. dollars)Digital Market Outlook: digital video revenue worldwide 2016-2022, by type
- Forecast of Video-on-Demand users by segment worldwide from 2017 to 2023 (in million)Forecast of Video-on-Demand users by segment worldwide 2017-2023
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)Number of SVOD households worldwide 2018-2022
- Share of subscription video-on-demand (SVoD)-only households worldwide from 1st quarter 2017 to 3rd quarter 2018Share of SVoD only households worldwide 2017-2018
- Daily time spent using subscription video-on-demand (SVoD) services worldwide as of 1st quarter 2018, by age group (in minutes)Time spent using SVoD worldwide 2018, by age
- Most common reasons for having multiple paid streaming video services worldwide as of October 2017Common reasons for multiple paid streaming video services worldwide 2017
- Most common reasons for having multiple paid streaming video services worldwide as of October 2017, by age groupCommon reasons for multiple paid streaming video services worldwide 2017, by age
- U.S. overview
The most important statistics
- Digital video revenue in the United States from 2016 to 2022, by type (in million U.S. dollars)Digital Market Outlook: digital video revenue in the U.S. 2016-2022, by type
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Digital video user penetration rate in the United States from 2016 to 2022, by typeDigital Market Outlook: digital video user penetration in the U.S. 2016-2022, by type
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age groupShare of households streaming SVOD daily in the U.S. 2018, by user age group
- Number of over-the-top (OTT) service users in the United States from 2017 to 2022 (in millions)Number of OTT video service users in the U.S. 2017-2022
- Number of over-the-top (OTT) subscription video service subscribers in the United States from 2017 to 2022 (in millions)Number of OTT subscribers in the U.S. 2017-2022
- Share of over-the-top (OTT) service users among internet users in the United States from 2017 to 2021Share of OTT users among internet users in the U.S. 2017-2021
- Weekly time spent with selected video content in the United States in 2018 (in hours)Time spent with video content in the U.S. 2018, by medium
- Amazon Prime Instant Video
The most important statistics
- Global net revenue of Amazon.com from 2006 to 2015, by department (in billion U.S. dollars)Global net revenue of Amazon 2006-2015, by department
- Number of Amazon Video subscribers in the United States in 2017 and 2023 (in millions)Number of Amazon Video subscribers in the U.S. 2017-2023
- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age groupAmazon Prime Video subscribers among VoD users in the U.S. 2018, by age
- Distribution of Amazon Prime subscription plans among users in the United States as of July 2017U.S. Amazon Prime subscription plan distribution 2017
- Penetration rate of Amazon Prime Instant Video in the United States from 3rd quarter 2013 to 3rd quarter 2017Amazon Prime Instant Video penetration rate in the U.S. 2017
- Share of Amazon Prime Instant Video users among over-the-top (OTT) video services users in the United States from 2015 to 2020U.S. Amazon Prime video user share among OTT users 2015-2020
- Number of original content titles produced by Amazon Prime Video worldwide from 2012 to 2017 Original content titles on Amazon Prime Video worldwide 2012-2017
- Number of hours of original content produced by Amazon Prime Video worldwide from 2012 to 2017 (in hours)Original content hours on Amazon Prime Video worldwide 2012-2017
- Hulu
The most important statistics
- Revenue generated by Hulu from 2008 to 2017 (in million U.S. dollars)Hulu's revenue 2008-2017
- Number of Hulu's paying subscribers in the United States from 4th quarter 2010 to 2nd quarter 2019 (in millions)Number of Hulu's paying subscribers in the U.S. 2010-2019, by quarter
- Share of Hulu subscribers among VoD users in the United States in 2018, by age groupHulu subscribers among VoD users in the U.S. 2018, by age
- Share of consumers with an active Hulu Plus subscription in the United States as of February 2017, by genderConsumers with a Hulu Plus subscription in the U.S. 2017, by gender
- Share of consumers with an active Hulu Plus subscription in the United States as of February 2017, by age groupConsumers with a Hulu Plus subscription in the U.S. 2017, by age group
- Share of Hulu users among over-the-top (OTT) video services users in the United States from 2015 to 2020U.S. Hulu user share among OTT users 2015-2020
- Content most enjoyed on Hulu in the United States as of September 2017Most enjoyable content on Hulu in the U.S. 2017
- Most common type of content viewed on Hulu in the United States as of September 2017Most popular content on Hulu in the U.S. 2017
- Netflix
The most important statistics
- Netflix's annual revenue from 2002 to 2018 (in million U.S. dollars)Netflix's annual revenue 2002-2018
- Revenue generated by Netflix from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)Netflix's revenue Q1 2011-Q2 2019
- Net income generated by Netflix from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)Netflix's net income Q1 2011-Q2 2019
- Number of Netflix subscribers worldwide in selected countries in 2023 (in millions)Number of Netflix subscribers 2023, by country
- Number of Netflix subscribers worldwide from 2017 to 2023, by region (in millions)Netflix: number of subscribers 2017, by region
- Number of Netflix paying streaming subscribers worldwide from 3rd quarter 2011 to 2nd quarter 2019 (in millions)Number of Netflix paid streaming subscribers worldwide 2011-2019
- Number of Netflix paying streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)Number of Netflix paid streaming subscribers in the U.S. 2011-2019
- Share of Netflix subscribers among VoD users in the United States in 2018, by age groupNetflix subscribers among VoD users in the U.S. 2018, by age
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Price consumers are willing to pay for YouTube U.S. 2017, by ethnicity
- Video streaming service subscribers in India 2017
- Price consumers are willing to pay for Netflix U.S. 2017
- Most popular video streaming services in the Philippines 2017
- YouTube Red favorability in the U.S. 2018
- Price consumers are willing to pay for Hulu with live TV U.S. 2017, by age
- Price consumers are willing to pay for PlayStation Vue TV U.S. 2017
- Price consumers are willing to pay for YouTube U.S. 2017
- Sling TV favorability in the U.S. 2018
- Price consumers are willing to pay for Hulu with live TV U.S. 2017
- Price consumers are willing to pay for Sling TV U.S. 2017, by ethnicity
- Video streaming service subscribers in Singapore 2017
- Price consumers are willing to pay for Netflix U.S. 2017, by age
- Most popular video streaming services in Singapore 2017
- Google Play favorability in the U.S. 2018
- Average monthly spend on streaming services in the U.S. 2017, by age
- U.S. mobile video viewers via feature phone or smartphone in 2016
- Time spent by Asian Americans streaming vs. watching live TV in the U.S. 2018
- Price consumers are willing to pay for Google Play U.S. 2017
- Price consumers are willing to pay for Google Play U.S. 2017, by age
Studies
- Digital video in the U.S. (DMO)
- Netflix
- Subscription video on demand market in the U.S.
- Cord-cutting in the U.S.
- Video on demand in Norway
- Netflix in the Netherlands
- Hulu
- Netflix in Europe
- Home video in the Netherlands
- Subscription video on demand in Sweden
- Digital video market in Germany
- Pay TV in Latin America
- Pay TV in Mexico
- Video on demand in Italy
- Pay TV in Europe
Statistics on "Subscription video on demand market in the U.S."
- Online video revenue worldwide from 2016 to 2027 (in billion U.S. dollars)
- Digital video revenue worldwide from 2016 to 2022, by type (in million U.S. dollars)
- Forecast of Video-on-Demand users by segment worldwide from 2017 to 2023 (in million)
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)
- Share of subscription video-on-demand (SVoD)-only households worldwide from 1st quarter 2017 to 3rd quarter 2018
- Daily time spent using subscription video-on-demand (SVoD) services worldwide as of 1st quarter 2018, by age group (in minutes)
- Most common reasons for having multiple paid streaming video services worldwide as of October 2017
- Most common reasons for having multiple paid streaming video services worldwide as of October 2017, by age group
- Digital video revenue in the United States from 2016 to 2022, by type (in million U.S. dollars)
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Digital video user penetration rate in the United States from 2016 to 2022, by type
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age group
- Number of over-the-top (OTT) service users in the United States from 2017 to 2022 (in millions)
- Number of over-the-top (OTT) subscription video service subscribers in the United States from 2017 to 2022 (in millions)
- Share of over-the-top (OTT) service users among internet users in the United States from 2017 to 2021
- Weekly time spent with selected video content in the United States in 2018 (in hours)
- Weekly time spent with selected video content among pay TV subscribers in the United States in 2018 (in hours)
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)
- Share of total OTT viewing hours in the United States as of April 2017, by streaming service (in hours)
- Cumulative time spent viewing OTT content on selected devices in the United States as of 3rd quarter 2017 (in million hours)
- Share of time spent watching video on streaming services in the United States in 2016 and 2017, by service type
- Public opinion on the value for money of selected video streaming services in the United States as of February 2018
- Global net revenue of Amazon.com from 2006 to 2015, by department (in billion U.S. dollars)
- Number of Amazon Video subscribers in the United States in 2017 and 2023 (in millions)
- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age group
- Distribution of Amazon Prime subscription plans among users in the United States as of July 2017
- Penetration rate of Amazon Prime Instant Video in the United States from 3rd quarter 2013 to 3rd quarter 2017
- Share of Amazon Prime Instant Video users among over-the-top (OTT) video services users in the United States from 2015 to 2020
- Number of original content titles produced by Amazon Prime Video worldwide from 2012 to 2017
- Number of hours of original content produced by Amazon Prime Video worldwide from 2012 to 2017 (in hours)
- Content most enjoyed on Amazon Prime Video in the United States as of September 2017
- Most common type of content viewed on Amazon Prime Video in the United States as of September 2017
- Share of movies available on Amazon Prime Instant Video in the United States in 2018, by box office gross
- Number of TV shows available on Amazon Prime Video in the United States from May 2017 to May 2018
- Public opinion on the quality of content on Amazon Prime Video in the United States as of May 2018
- Revenue generated by Hulu from 2008 to 2017 (in million U.S. dollars)
- Number of Hulu's paying subscribers in the United States from 4th quarter 2010 to 2nd quarter 2019 (in millions)
- Share of Hulu subscribers among VoD users in the United States in 2018, by age group
- Share of consumers with an active Hulu Plus subscription in the United States as of February 2017, by gender
- Share of consumers with an active Hulu Plus subscription in the United States as of February 2017, by age group
- Share of Hulu users among over-the-top (OTT) video services users in the United States from 2015 to 2020
- Content most enjoyed on Hulu in the United States as of September 2017
- Most common type of content viewed on Hulu in the United States as of September 2017
- Share of Hulu viewing in the United States in 2017, by content type
- Share of movies available on Hulu in the United States in 2018, by box office gross
- How often do you use Hulu with live TV?
- Which of these options best describe how you personally access Hulu to watch movies and series?
- Netflix's annual revenue from 2002 to 2018 (in million U.S. dollars)
- Revenue generated by Netflix from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)
- Net income generated by Netflix from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)
- Number of Netflix subscribers worldwide in selected countries in 2023 (in millions)
- Number of Netflix subscribers worldwide from 2017 to 2023, by region (in millions)
- Number of Netflix paying streaming subscribers worldwide from 3rd quarter 2011 to 2nd quarter 2019 (in millions)
- Number of Netflix paying streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)
- Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Number of Netflix users in the United States from 2015 to 2020 (in millions)
- Number of Netflix users in Canada from 2017 to 2022 (in millions)
- Share of consumers with an active Netflix subscription in the United States as of February 2017, by age group
- Share of consumers with an active Netflix subscription in the United States as of February 2017, by gender
- Share of Netflix users among over-the-top (OTT) video services users in the United States from 2015 to 2020
- Number of original content titles produced by Netflix worldwide from 2012 to 2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)
- Share of movies available on Netflix in the United States in 2018, by date of release
- Netflix's streaming content obligations from 2010 to 2018 (in billion U.S. dollars)
- Share of consumers who believe Netflix is the service with the best original programming in the United States from 2014 to 2018
- What is the most you would be willing to pay for YouTube?
- Share of consumers subscribed to any video streaming service in India as of February 2017
- What is the most you would be willing to pay for Netflix?
- Share of consumers who subscribe to selected video streaming services in the Philippines as of February 2017
- Do you have a favorable or unfavorable view of YouTube Red?
- What is the most you would be willing to pay for Hulu with live TV?
- What is the most you would be willing to pay for PlayStation Vue?
- What is the most you would be willing to pay for YouTube?
- Do you have a favorable or unfavorable view of Sling TV?
- What is the most you would be willing to pay for Hulu with live TV?
- What is the most you would be willing to pay for Sling TV?
- Share of consumers who were subscribed to video streaming services in Singapore as of February 2017
- What is the most you would be willing to pay for Netflix?
- Share of consumers who subscribe to selected video streaming services in Singapore as of February 2017
- Do you have a favorable or unfavorable view of Google Play?
- How much do you spend each month on streaming services?
- Barriers to live online video viewing according to adult non-users in the United States as of September 2016
- Share of time spent streaming compared to watching live TV among Asian Americans in the United States as of April 2018
- What is the most you would be willing to pay for Google Play?
- What is the most you would be willing to pay for Google Play?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.