The graph shows data on the programmatic display advertising spending in the United States from 2016 to 2020, broken down by device. In 2017, desktop programmatic spending amounted to 11.4 billion U.S. dollars.
Programmatic digital display advertising spending in the United States from 2016 to 2020, by device
(in billion U.S. dollars)
digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; mobile includes ad spending on tablets
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eMarketer. (April 5, 2018). Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 29, 2020, from https://www.statista.com/statistics/329187/programmatic-display-ad-spend-device-usa/
eMarketer. "Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)." Chart. April 5, 2018. Statista. Accessed February 29, 2020. https://www.statista.com/statistics/329187/programmatic-display-ad-spend-device-usa/
eMarketer. (2018). Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 29, 2020. https://www.statista.com/statistics/329187/programmatic-display-ad-spend-device-usa/
eMarketer. "Programmatic Digital Display Advertising Spending in The United States from 2016 to 2020, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Apr 2018, https://www.statista.com/statistics/329187/programmatic-display-ad-spend-device-usa/
eMarketer, Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/329187/programmatic-display-ad-spend-device-usa/ (last visited February 29, 2020)
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