Programmatic display ad spending in the U.S. 2016-2020, by device

Published by Statista Research Department, Aug 15, 2023
The graph shows data on the programmatic display advertising spending in the United States from 2016 to 2020, broken down by device. In 2017, desktop programmatic spending amounted to 11.4 billion U.S. dollars.

Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)

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Release date

April 2018

Region

United States

Survey time period

2016 to 2017

Special properties

digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; mobile includes ad spending on tablets

Supplementary notes

* Forecast.

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Topics

Programmatic advertising worldwideAdvertising worldwideProgrammatic advertising in the UKAdvertising agencies in the U.S.Marketing technology
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