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Programmatic display ad spending in the U.S. 2016-2020, by device
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Programmatic display ad spending in the U.S. 2016-2020, by device
Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)
by A. Guttmann,
last edited
May 25, 2018
The graph shows data on the programmatic display advertising spending in the United States from 2016 to 2020, broken down by device. In 2017, desktop programmatic spending amounted to 11.4 billion U.S. dollars.
Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)
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| Dektop/laptop | Mobile | |
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by A. Guttmann,
last edited
May 25, 2018
The graph shows data on the programmatic display advertising spending in the United States from 2016 to 2020, broken down by device. In 2017, desktop programmatic spending amounted to 11.4 billion U.S. dollars.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; mobile includes ad spending on tablets
- Supplementary notes
- * Forecast.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
More information
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; mobile includes ad spending on tablets
- Supplementary notes
- * Forecast.
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- South Africa
The most important statistics
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Statistics
- Programmatic spending in the U.S. from 2011 to 2017
- Programmatic mobile video ad spend growth in the U.S. 2014-2016
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Programmatic display ad spend growth in the U.S. 2013-2019
- Financial institutions digital ad spend share in the U.S. 2015, by device
- RTB digital display ad spending in Canada 2011-2018
- Mexico: digital ad spend 2011-2017, by device
- Digital ad spend in Argentina 2015-2020, by device
- RTB digital display ad spending in the U.S. from 2012 to 2018
- Share of RTB in digital display ad spend in the U.S. from 2012 to 2018
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Share of video ad spending in Spain 2014-2016, by sales method
- Satisfaction with RTB win rates worldwide 2015, by region
- Yahoo: ad spend in the U.S. 2011-2013
- Local mobile ad spend in the U.S. 2016-2020, by format
- Mobile ad impressions 2015, by region
Studies
- Programmatic advertising
- BRICS advertising
- Advertising market in the U.S.
- Digital advertising in Latin America
- Digital advertising in Europe
- Advertising in Japan
- Advertising in Europe
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- TV advertising in the U.S.
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Digital advertising in the United Kingdom (UK)
- Attitudes Towards Programmatic Advertising 2018
Statistics on "BRICS advertising"
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2018, by medium
- Digital advertising spending in Brazil from 2012 to 2019, by format (in billion U.S dollars)
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)
- Spending on advertising in Russia from 2007 to 2019 (in million Russian ruble)
- Spending on advertising in Russia from 2007 to 2019, by medium (in million Russian rubles)
- Digital advertising spending in Russia from 2014 to 2020 (in billion U.S. dollars)
- Industry sectors ranked by advertising expenditure in Russia in 2017 (in million Russian ruble)
- Leading advertisers in Russia in 2018, based on advertising spending* (in billion Russian rubles)
- Mail.ru Group's online advertising revenue from 2010 to 2018 (in million Russian rubles)
- Yandex's annual revenue from 2009 to 2018, by segment (in billion Russian rubles)
- Value of the advertising industry in India from 2016 to 2020 (in billion Indian rupees)
- Media owners advertising revenue in India from 2012 to 2021(in billion Indian rupees)
- Advertising revenue in India in 2018, by medium (in billion Indian rupees)
- Digital advertising expenditure in India from FY 2014 to FY 2023 (in billion Indian rupees)
- Distribution of digital advertising spending in India in FY 2018, by industry
- Mobile advertising spending in India from 2016 to 2021 (in million U.S. dollars)
- Most creative advertising agencies in India in 2016
- Advertising expenditure in China from 2015 to 2018 (in billion U.S. dollars)
- Advertising expenditure in China from 2015 to 2018, by medium (in billion yuan)
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)
- Market volume of mobile advertising in China from 2013 to 2021 (in billion yuan)
- Distribution of mobile advertising revenue in China from 2016 to 2019, by company
- Advertising spending in South Africa from 2011 to 2022 (in billion South African rand)
- Advertising spending in South Africa from 2017 to 2020, by medium (in million South African rand)
- Change in advertising spending in South Africa from 2014 to 2022
- Mobile advertising revenue in South Africa from 2011 to 2022 (in million South African rand)
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by country and platform
- Industry revenue of “advertising“ in South Africa from 2011 to 2023 (in billion U.S. Dollars)
- Leading advertisers in South Africa between February 2017 and January 2018, by advertising spending (in million South African rand)
- Programmatic spending in the United States from 2011 to 2017 (in billion U.S. dollars)
- Change in programmatic mobile video advertising spending in the United States from 2014 to 2016
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Change in programmatic digital display advertising spending in the United States from 2013 to 2019
- Distribution of digital advertising spending of financial institutions in the United States in 2015, by device
- Real-time bidding premium digital display advertising spending in Canada from 2011 to 2018 (in million U.S. dollars)
- Digital advertising spending in Mexico from 2011 to 2017, by device (in million Mexican pesos)
- Digital advertising spending in Argentina from 2015 to 2020, by device (in million U.S. dollars)
- Real-time bidding digital display advertising spending in the United States from 2012 to 2018 (in billion U.S. dollars)
- Share of real-time bidding in digital display advertising spending in the United States from 2012 to 2018
- Change in native digital display advertising spending in the United States from 2016 to 2018, by device
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
- Level of satisfaction with real-time bidding (RTB) win rates worldwide in September 2015, by region
- Yahoo's advertising spending in the United States from 2011 to 2013 (in million U.S. dollars)
- Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format
- Distribution of mobile advertising impressions worldwide in 3rd quarter 2015, by region
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