The graph shows data on the programmatic display advertising spending in the United States from 2016 to 2020, broken down by device. In 2017, desktop programmatic spending amounted to 11.4 billion U.S. dollars.
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Programmatic display ad spending in the U.S. 2016-2020, by device
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Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)
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The graph shows data on the programmatic display advertising spending in the United States from 2016 to 2020, broken down by device. In 2017, desktop programmatic spending amounted to 11.4 billion U.S. dollars.
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The graph shows data on the programmatic display advertising spending in the United States from 2016 to 2020, broken down by device. In 2017, desktop programmatic spending amounted to 11.4 billion U.S. dollars.
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- Release date
- April 2018
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; mobile includes ad spending on tablets
- Supplementary notes
- * Forecast.
More information
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; mobile includes ad spending on tablets
- Supplementary notes
- * Forecast.
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Statistics on "BRICS advertising"
- Brazil
The most important statistics
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sectorGrowth of the Brazilian media and entertainment spending 2017-2022, by sector
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Distribution of advertising spending in Brazil in 2017, by mediumAdvertising spending in Brazil 2017, by medium
- Digital advertising spending in Brazil from 2012 to 2019, by format (in billion U.S dollars)Digital ad spend in Brazil 2012-2019, by format
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)Leading advertisers in Brazil 2017
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)Leading advertising categories in Brazil 2017
- Change in advertising spending in Brazil in 2017, by categoryBrazil: ad spend growth rate 2017, by category
- Leading advertising agencies in Brazil in 2017, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2017
- Russia
The most important statistics
- Spending on advertising in Russia from 2007 to 2018 (in million Russian ruble)Advertising expenditure in Russia 2007-2018
- Spending on advertising in Russia from 2007 to 2018, by medium (in million Russian ruble)Advertising expenditure in Russia 2007-2018, by medium
- Digital advertising spending in Russia from 2014 to 2020 (in billion U.S. dollars) Digital ad spend in Russia 2014-2020
- Industry sectors ranked by advertising expenditure in Russia in 2017 (in million Russian ruble)Advertising spending in Russia 2017, by industry sector
- Leading advertisers in Russia in 2017, based on advertising spending (in billion Russian rubles)Leading advertisers in Russia 2017
- Mail.ru Group's online advertising revenue from 2010 to 2017 (in million Russian rubles)Mail.ru Group: online advertising revenue 2010-2017
- Yandex's annual revenue from 2009 to 2017, by segment (in billion Russian rubles)Yandex: annual revenue 2009-2017, by segment
- India
The most important statistics
- Value of the advertising industry in India from 2016 to 2020 (in billion Indian rupees)Value of the advertising industry in India 2016-2020
- Media owners advertising revenue in India from 2012 to 2021(in billion Indian rupees)Media owners ad revenue in India 2012-2021
- Distribution of advertising spending in India in 2016 and 2017, by mediumDistribution of ad spend in India 2016-2017, by medium
- Distribution of advertising spending in India in 2017, by categoryIndia: advertising spending 2017, by category
- Digital advertising expenditure in India from FY 2014 to FY 2023 (in billion Indian rupees)Digital ad spend in India 2014-2023
- Distribution of digital advertising spending in India in FY 2018, by industryDigital ad spend in India 2018 by industry
- Mobile advertising spending in India from 2016 to 2021 (in million U.S. dollars)Mobile ad spend in India 2016-2021
- Most creative advertising agencies in India in 2016Gunn Report: most creative ad agencies in India 2016
- China
The most important statistics
- Advertising expenditure in China from 2015 to 2018 (in billion U.S. dollars)Advertising expenditure in China 2015-2018
- Advertising expenditure in China from 2015 to 2018, by medium (in billion yuan)Advertising expenditure in China 2015-2018, by medium
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in China 2015-2021, by format
- Online advertising of companies in China in 2016, by channelOnline advertising of companies in China 2016
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)Total revenue of the mobile advertising market in China 2013-2020
- Distribution of mobile advertising revenue in China from 2016 to 2019, by companyMobile ad revenue in China 2016-2019, by company
- South Africa
The most important statistics
- Advertising spending in South Africa from 2011 to 2022 (in billion South African rand)Ad spend in South Africa 2011-2022
- Advertising spending in South Africa from 2016 to 2018, by medium (in million U.S. dollars)Advertising spending in South Africa 2016-2018, by medium
- Change in advertising spending in South Africa from 2014 to 2022Ad spend growth in South Africa 2014-2022
- Mobile advertising revenue in South Africa from 2011 to 2022 (in million South African rand)South Africa: mobile ad revenue 2011-2022
- Change in mobile advertising spending in selected countries worldwide in 2016Mobile ad spend growth 2016, by country
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platformIn-app vs. mobile web ad spend Q3 2017, by country
- Ad blocking penetration rate in South Africa as of January 2017South Africa: ad blocking rate 2017
- Revenue of advertising agencies (SIC Coder (v5/v7) 8831) in South Africa from 2010 to 2020 (in million U.S. dollars)Forecast: revenue advertising agencies South Africa 2010-2020
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Programmatic spending in the U.S. from 2011 to 2017
- Programmatic mobile video ad spend growth in the U.S. 2014-2016
- Programmatic display ad spend growth in the U.S. 2013-2019
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- RTB digital display ad spending in Canada 2011-2018
- Digital ad spend in Argentina 2015-2020, by device
- Financial institutions digital ad spend share in the U.S. 2015, by device
- Mexico: digital ad spend 2011-2017, by device
- Digital ad spending in Mexico 2013-2019, by device
- Share of RTB in digital display ad spend in the U.S. from 2012 to 2018
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- RTB digital display ad spending in the U.S. from 2012 to 2018
- Share of video ad spending in Spain 2014-2016, by sales method
- Satisfaction with RTB win rates worldwide 2015, by region
Studies
- Programmatic advertising
- BRICS advertising
- Advertising market in the U.S.
- Advertising in Europe
- Digital advertising in Europe
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Global Mobile Advertising Revenue 2016
- TV advertising in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in North America
- Programmatic Advertising: le dinamiche del mercato
Statistics on the topic
Free statistics
- Mail.ru Group's online advertising revenue from 2010 to 2017 (in million Russian rubles)
- Yandex's annual revenue from 2009 to 2017, by segment (in billion Russian rubles)
- Revenue of advertising agencies (SIC Coder (v5/v7) 8831) in South Africa from 2010 to 2020 (in million U.S. dollars)
- Level of satisfaction with real-time bidding (RTB) win rates worldwide in September 2015, by region
Premium Statistics
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2017, by medium
- Digital advertising spending in Brazil from 2012 to 2019, by format (in billion U.S dollars)
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2017, by category
- Leading advertising agencies in Brazil in 2017, by investment in advertising (in billion Brazilian reals)
- Spending on advertising in Russia from 2007 to 2018 (in million Russian ruble)
- Spending on advertising in Russia from 2007 to 2018, by medium (in million Russian ruble)
- Digital advertising spending in Russia from 2014 to 2020 (in billion U.S. dollars)
- Industry sectors ranked by advertising expenditure in Russia in 2017 (in million Russian ruble)
- Leading advertisers in Russia in 2017, based on advertising spending (in billion Russian rubles)
- Value of the advertising industry in India from 2016 to 2020 (in billion Indian rupees)
- Media owners advertising revenue in India from 2012 to 2021(in billion Indian rupees)
- Distribution of advertising spending in India in 2016 and 2017, by medium
- Distribution of advertising spending in India in 2017, by category
- Digital advertising expenditure in India from FY 2014 to FY 2023 (in billion Indian rupees)
- Distribution of digital advertising spending in India in FY 2018, by industry
- Mobile advertising spending in India from 2016 to 2021 (in million U.S. dollars)
- Most creative advertising agencies in India in 2016
- Advertising expenditure in China from 2015 to 2018 (in billion U.S. dollars)
- Advertising expenditure in China from 2015 to 2018, by medium (in billion yuan)
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)
- Online advertising of companies in China in 2016, by channel
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)
- Distribution of mobile advertising revenue in China from 2016 to 2019, by company
- Advertising spending in South Africa from 2011 to 2022 (in billion South African rand)
- Advertising spending in South Africa from 2016 to 2018, by medium (in million U.S. dollars)
- Change in advertising spending in South Africa from 2014 to 2022
- Mobile advertising revenue in South Africa from 2011 to 2022 (in million South African rand)
- Change in mobile advertising spending in selected countries worldwide in 2016
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platform
- Ad blocking penetration rate in South Africa as of January 2017
- Leading advertisers in South Africa in 2016, by advertising spending (in million South African Rand)
- Programmatic spending in the United States from 2011 to 2017 (in billion U.S. dollars)
- Change in programmatic mobile video advertising spending in the United States from 2014 to 2016
- Change in programmatic digital display advertising spending in the United States from 2013 to 2019
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Real-time bidding premium digital display advertising spending in Canada from 2011 to 2018 (in million U.S. dollars)
- Digital advertising spending in Argentina from 2015 to 2020, by device (in million U.S. dollars)
- Distribution of digital advertising spending of financial institutions in the United States in 2015, by device
- Digital advertising spending in Mexico from 2011 to 2017, by device (in million Mexican pesos)
- Digital advertising spending in Mexico from 2013 to 2019, by device (in million U.S. dollars)
- Share of real-time bidding in digital display advertising spending in the United States from 2012 to 2018
- Change in native digital display advertising spending in the United States from 2016 to 2018, by device
- Real-time bidding digital display advertising spending in the United States from 2012 to 2018 (in billion U.S. dollars)
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
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