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Facebook post engagement rates in Vietnam 2020, by post type

As of January 2020, Facebook video posts had the highest engagement rate in Vietnam, with an average engagement rate of around 9.86 percent. In that period, Facebook was the most used social media platform in Vietnam.

Average Facebook post engagement rates in Vietnam as of January 2020, by post type

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Sources

Release date

February 2020

Region

Vietnam

Survey time period

January 2020

Supplementary notes

Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page that time.

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Statistics on "Digital advertising in Vietnam"

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