Bracketing frequency among online shoppers in the U.S. 2022

Published by
Stephanie Chevalier,
Mar 20, 2023
According to a 2022 survey, 14 percent of online shoppers in the U.S. shop in bracketing all the time. Another 29 percent reported occasionally buying multiple versions of an item to try them on and returning the ones they didn't like or didn't fit. Meanwhile, 38 percent said they do not engage in this practice, and another 20 percent stated doing so when sizing was unclear.

Frequency of bracketing among online shoppers in the United States in 2022

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Release date

October 2022

Region

United States

Survey time period

July 2022

Number of respondents

2,023 respondents

Age group

18-65 years

Special properties

consumers returned at least one online purchase in the last 6 months

Supplementary notes

Bracketing is defined as buying multiple versions of an item, trying on at home and returning those that don't fit.
Percentage points exceeding 100 percent are probably due to rounding.

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