In 2021, 87 percent of ad impressions served by the source platform were impressions of ads which were 30 seconds long and 12 percent were 15 seconds long. A year earlier, shares stood at 79 and 21 percent, respectively.
Distribution of digital video ad impressions in North America from 2015 to 2021, by ad length
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Extreme Reach. (August 15, 2022). Distribution of digital video ad impressions in North America from 2015 to 2021, by ad length [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1240024/digital-video-ad-impressions-length/
Extreme Reach. "Distribution of digital video ad impressions in North America from 2015 to 2021, by ad length." Chart. August 15, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1240024/digital-video-ad-impressions-length/
Extreme Reach. (2022). Distribution of digital video ad impressions in North America from 2015 to 2021, by ad length. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1240024/digital-video-ad-impressions-length/
Extreme Reach. "Distribution of Digital Video Ad Impressions in North America from 2015 to 2021, by Ad Length." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/1240024/digital-video-ad-impressions-length/
Extreme Reach, Distribution of digital video ad impressions in North America from 2015 to 2021, by ad length Statista, https://www.statista.com/statistics/1240024/digital-video-ad-impressions-length/ (last visited July 27, 2024)
Distribution of digital video ad impressions in North America from 2015 to 2021, by ad length [Graph], Extreme Reach, August 15, 2022. [Online]. Available: https://www.statista.com/statistics/1240024/digital-video-ad-impressions-length/