Distribution of retail ad expenditure in India 2019 by channel

In 2019, India's retail sector spent over 50 percent of its advertising expenditure on print ads, followed by 20 percent ad spends on digital media. The sector increased its spending on digital media that year, while it decreased expenditure on television media compared to 2018.

Distribution of advertising expenditure in the retail industry across India in 2019, by channel

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Sources

Release date

January 2020

Region

India

Survey time period

2019

Supplementary notes

Previous reports have been accessed.

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