Online share of retail sales in Great Britain 2010-2023

Published by Daniela Coppola, May 14, 2024
Online sales account for an increasingly large share of all retail sales in Great Britain. The figure grew steadily each year to reach nearly 31 percent in 2021, before declining to 26.6 percent in 2022. In 2010, only 7.4 percent of total retail sales were made online.

Share of total retail sales made online in Great Britain from 2010 to 2023

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Release date

April 2024

Region

United Kingdom

Survey time period

2010 to 2023

Supplementary notes

Retail sales exclude automotive fuel sales.
This statistic is using original data from the Office for National Statistics and includes copyright material from © Crown, licensed under the Open Government License v3.0.

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