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Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)

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Global product placement spending 2012-2019 The statistic presents data on product placement spending worldwide and in select countries in 2012 and 2014 and provides a forecast for 2019. It has been projected that 11.44 billion U.S. dollars would be spent on product placement in the United States in 2019, up from 4.75 billion in 2012. During a 2016 survey carried out among the general population in the U.S., 77 percent stated they had at least heard of product placement. A different survey found that 52 percent of North Americans trusted product placement ads and 49 percent took action after seeing such an ad.
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201220142019*
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201220142019*
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Exclusive Premium statistic

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Description Source More information
The statistic presents data on product placement spending worldwide and in select countries in 2012 and 2014 and provides a forecast for 2019. It has been projected that 11.44 billion U.S. dollars would be spent on product placement in the United States in 2019, up from 4.75 billion in 2012. During a 2016 survey carried out among the general population in the U.S., 77 percent stated they had at least heard of product placement. A different survey found that 52 percent of North Americans trusted product placement ads and 49 percent took action after seeing such an ad.
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Release date
June 2015
Region
Worldwide
Survey time period
2012 and 2014
Supplementary notes
* Forecast.
Figures for 2012 come from this article.
Figure for 2014 comes from this article.
Figures missing from the statistic were not provided by the source.

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