The statistic presents data on product placement spending worldwide and in select countries in 2012 and 2014 and provides a forecast for 2019. It has been projected that 11.44 billion U.S. dollars would be spent on product placement in the United States in 2019, up from 4.75 billion in 2012. During a 2016 survey carried out among the general population in the U.S., 77 percent stated they had at least heard of product placement. A different survey found that 52 percent of North Americans trusted product placement ads and 49 percent took action after seeing such an ad.
Product placement spending worldwide and in selected countries in 2012, 2014 and 2019
(in million U.S. dollars)
Characteristic
2012
2014
2019*
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* Forecast. Figures for 2012 come from this article. Figure for 2014 comes from this article. Figures missing from the statistic were not provided by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PQ Media, & Media Life Magazine. (June 15, 2015). Product placement spending worldwide and in selected countries in 2012, 2014 and 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/261454/global-product-placement-spending/
PQ Media, und Media Life Magazine. "Product placement spending worldwide and in selected countries in 2012, 2014 and 2019 (in million U.S. dollars)." Chart. June 15, 2015. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/261454/global-product-placement-spending/
PQ Media, Media Life Magazine. (2015). Product placement spending worldwide and in selected countries in 2012, 2014 and 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/261454/global-product-placement-spending/
PQ Media, and Media Life Magazine. "Product Placement Spending Worldwide and in Selected Countries in 2012, 2014 and 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 15 Jun 2015, https://www.statista.com/statistics/261454/global-product-placement-spending/
PQ Media & Media Life Magazine, Product placement spending worldwide and in selected countries in 2012, 2014 and 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261454/global-product-placement-spending/ (last visited July 27, 2024)
Product placement spending worldwide and in selected countries in 2012, 2014 and 2019 (in million U.S. dollars) [Graph], PQ Media, & Media Life Magazine, June 15, 2015. [Online]. Available: https://www.statista.com/statistics/261454/global-product-placement-spending/