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Likelihood of U.S. Millennial digital buyers repeating purchases with giveaways 2018

Published by Tugba Sabanoglu, Dec 1, 2020
This statistic presents the likelihood of Millennial digital buyers in the United States making another digital purchase if they received a free giveaway as of May 2018. According to the survey results, 75 percent of respondents aged from 18 to 21 years stated that they would make another digital purchase after their initial purchase from an online retailer if they received a free giveaway, while in comparison only 60 percent of respondents aged 22 to 37 years responded similarly.

Likelihood of Millennial digital buyers in the United States making another digital purchase if they received a free giveaway as of May 2018

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Sources

Release date

September 2018

Region

United States

Survey time period

May 2018

Number of respondents

450 respondents

Age group

18-37 years

Supplementary notes

Free giveaways are from the retailer with their initial purchase or package, such as a sticker, magnet, samples, coupons for their next order, etc.

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