This statistic presents the digital buyer penetration rate in the United States as of May 2020, by generation. According to the findings, online shopping was most common among Millennial internet users with a penetration rate of 86.2 percent.
Percentage of digital buyers in the United States as of May 2020, by generation
Source stated that digital buyers are defined as internet users who have made at least one purchase via any digital channel (including online, mobile, and tablet).
Millennials: born between 1981 and 1996
Generation X: born between 1965 and 1980
Baby Boomers: born between 1946 and 1964
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (August 5, 2020). Percentage of digital buyers in the United States as of May 2020, by generation [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
eMarketer. "Percentage of digital buyers in the United States as of May 2020, by generation." Chart. August 5, 2020. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
eMarketer. (2020). Percentage of digital buyers in the United States as of May 2020, by generation. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
eMarketer. "Percentage of Digital Buyers in The United States as of May 2020, by Generation." Statista, Statista Inc., 5 Aug 2020, https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
eMarketer, Percentage of digital buyers in the United States as of May 2020, by generation Statista, https://www.statista.com/statistics/986215/digital-buyers-generation-usa/ (last visited September 19, 2024)
Percentage of digital buyers in the United States as of May 2020, by generation [Graph], eMarketer, August 5, 2020. [Online]. Available: https://www.statista.com/statistics/986215/digital-buyers-generation-usa/