Digital buyer reach in the U.S. 2019, by generation

Percentage of digital buyers in the United States as of January 2019, by generation

Digital buyer reach in the U.S. 2019, by generation This statistic presents the digital buyer penetration rate in the United States as of January 2019, by generation. According to the findings, online shopping was most common among Millennial internet users with a penetration rate of 84.8 percent.
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Percentage of digital buyers in the United States as of January 2019, by generation

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Percentage of internet users
Millennials84.8%
Generation X77.5%
Baby Boomers59%
Percentage of internet users
Millennials84.8%
Generation X77.5%
Baby Boomers59%
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This statistic presents the digital buyer penetration rate in the United States as of January 2019, by generation. According to the findings, online shopping was most common among Millennial internet users with a penetration rate of 84.8 percent.
Show more
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