Share of programmatic in mobile display ad spend in the U.S. 2014-2019

The timeline shows the share of programmatic in mobile display advertising spending in the United States from 2014 to 2019. The source projected that the share would amount to 79.8 percent in 2017.

Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019

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Source

Release date

April 2017

Region

United States

Survey time period

2014 to 2016

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets

Supplementary notes

* Forecast.
Figures prior to 2015 come from previous reporting.

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Statistics on "Programmatic advertising"

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