Social media marketing

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Statista dossier on social media marketing in the U.S. and worldwide

This dossier has been compiled to provide statistical information about social media marketing in the United States and worldwide.

Table of contents

  • 1. Overview
    • Social media: revenue of selected companies 2017

    • Social networks: revenue per referred visit 2014-2015

    • Social ad spend worldwide 2014-2016

    • Digital Market Outlook: social media advertising revenue in selected countries 2018

    • U.S. digital marketing spending growth 2014-2019, by segment

    • Social media advertising spending in the U.S. 2012-2019, by type

    • Digital Market Outlook: social media ad revenue in the U.S. 2016-2022, by device

    • Digital Market Outlook: social media ad revenue per internet user U.S. 2016-2022

    • U.S. advertising revenues of selected social networks 2015-2018

  • 2. Corporate use
    • Time spent using social media marketing worldwide 2018

    • Social media platforms used by marketers worldwide 2018

    • Most important social media platforms for marketers worldwide 2018

    • Amount of time spent on social media marketing per week 2017

    • Future use of social media among marketers worldwide by platform 2018

    • U.S. SMBs: leading ad media 2017

    • Social media advertising adoption among SMEs in the U.S. 2016

    • U.S. small businesses: entity responsible for social media accounts management 2017

    • U.S. small businesses: time spent on social media marketing 2017

  • 3. Objectives & tactics
    • Most in-demand agency services in the U.S. 2016

    • Most difficult digital marketing tactics worldwide 2016

    • Social media used in client campaigns by U.S. ad agencies 2017

    • U.S. marketing channel investment priorities 2017

    • Share of social media in digital marketing budgets in the U.S. 2013-2016

    • Adoption of social media advertising 2016, by platform

    • Adoption of digital marketing worldwide 2016, by marketer's type

    • Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017

  • 4. Effectiveness
    • Most effective digital marketing techniques 2018

    • Media channels profitability for U.S. marketers 2016

    • Perceived ROI level from digital marketing channels worldwide 2017

    • Median ROI from direct marketing channels worldwide 2017

    • Ability to measure social media marketing ROI worldwide 2018

    • Benefits of social media marketing worldwide 2018

    • Significance of social media marketing worldwide 2017

    • Social media expected to influence marketing strategies in the U.S. 2017

    • U.S. B2B most effective content types for moving prospects through funnel 2017

  • 5. Brand & industry performance
    • Most popular product brands on Facebook 2018

    • Most-followed brands on Twitter 2018

    • Most popular brands on Instagram 2017, by followers

    • Pinterest: most popular retailers 2018, based on number of followers

    • Engagement share of voice of U.S. brands 2017, by industry

    • Social video brand user engagement 2017, by vertical

    • Average U.S. brand response rate on social media 2017, by vertical

    • Average daily Facebook brand posts 2017, by vertical

    • Average daily Twitter brand posts 2017, by vertical

  • 6. Consumer perspective
    • Perceived relevance of advertising media worldwide 2017

    • U.S. consumers preference to being contacted by brands in 2017

    • Share of U.S. consumers influenced by social media ads to purchase products in 2017

    • U.S. consumers influenced by social media ads to purchase products in 2017, by income

    • U.S. consumers influenced by social media ads to buy products in 2017, by ethnicity

    • U.S. internet users attitude towards brand posts on social media 2017

    • U.S. consumers who find Facebook advertising helpful 2017

    • U.S. consumers who find Facebook advertising annoying 2017

    • U.S. consumers who find YouTube video advertising helpful 2017

    • U.S. consumers who find YouTube video advertising annoying 2017

    • U.S. teenagers who believe there are too many ads on selected social media 2017

    • Consequences of negative social media brand interactions in the U.S. 2017

    • Reasons causing social media brand unfollows in the U.S. 2017, by age group

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