Social media marketing


- Detailed references
- Editorially prepared
- Download as PDF / PPT
Statista dossier on social media marketing in the U.S. and worldwide
Table of contents
- 1. Overview
Social networks ad revenue worldwide 2014-2017
Digital Market Outlook: social media advertising spend in selected markets 2020
Digital Market Outlook: social media ad spend in the U.S. 2017-2024, by device
Social media ads CPM worldwide Q2 2018 - Q2 2020
Social media ads CPC worldwide Q1 2017 - Q1 2018
Digital Market Outlook: social media ad spend per internet user U.S. 2017-2024
U.S. average AARPU of media companies and publishers 2016-2020
- 2. Corporate use
Time spent using social media marketing worldwide 2018
Social media platforms used by marketers worldwide 2020
Most important social media platforms for marketers worldwide 2020
Future use of social media among marketers worldwide by platform 2020
Social media marketing penetration in the U.S. 2013-2019
U.S. companies using social media marketing 2015-2019, by platform
- 3. Effectiveness
Most effective digital marketing techniques 2018
Ability to measure social media marketing ROI worldwide 2020
Benefits of social media marketing worldwide 2020
Social media ads CTR worldwide Q2 2018 - Q2 2020
Social video ads CTR worldwide in 2019, by platform and age
Effectiveness of Facebook marketing worldwide 2017
- 4. Brand & industry performance
Most popular product brands on Facebook 2020
Most-followed brands on Twitter 2018
Pinterest: most popular retailers 2018, based on number of followers
Instagram: most-engaged publishers 2018
Engagement share of voice of U.S. brands 2019, by industry
Average daily Facebook brand posts 2019, by vertical
Average daily Twitter brand posts 2019, by vertical
Average daily Instagram brand posts 2019, by vertical
- 5. Consumer perspective
U.S. consumers preference to being contacted by brands in 2019
Consumer preferred channels to communicate with brands in the U.S. 2018
Media where consumers encounter the most diversity in ads in the U.S. 2019
Views on employers targeting only U.S. citizen candidates via social media U.S. 2019
Views on employers targeting specific school graduates via social media U.S. 2019
Views on employer use of social media to target only male candidates U.S. 2019
Consumers worldwide who have never made a purchase due to online ads 2019, by country
Share of consumers who made big purchases influenced by advertising in the U.S. 2018
Most annoying types of online ads in the U.S. 2019
companies trust
Statista
- Social media marketing in FranceSocial media marketing in France
- Digital marketing in ItalyDigital marketing in Italy
- Brands on social mediaBrands on social media
- Digital marketing in SwedenDigital marketing in Sweden
- Digital marketing in DenmarkDigital marketing in Denmark
- Social networking in CanadaSocial networking in Canada
- Social media usage in Latin AmericaSocial media usage in Latin America
- Social media advertising in the NetherlandsSocial media advertising in the Netherlands
- Social media usage in IndiaSocial media usage in India
- Social media advertising in BelgiumSocial media advertising in Belgium
- Digital marketing in the United Kingdom (UK)Digital marketing in the United Kingdom (UK)
- Social media advertising in the U.S. (DMO)Social media advertising in the U.S. (DMO)
- Social media usage worldwideSocial media usage worldwide
- Influencers in the Nordic countriesInfluencers in the Nordic countries
- Social media usage in the United StatesSocial media usage in the United States
- Influencer marketing in ItalyInfluencer marketing in Italy
- Influencer marketing in IndonesiaInfluencer marketing in Indonesia
- Facebook marketing Facebook marketing
- Twitter marketingTwitter marketing
- Instagram marketing and advertisingInstagram marketing and advertising
- TwitterTwitter
- Influence marketingInfluence marketing
- Social media and eventsSocial media and events
- Social media advertising in the United KingdomSocial media advertising in the United Kingdom
- Facebook usage in the United StatesFacebook usage in the United States
- Twitter marketingTwitter marketing
- Facebook marketing Facebook marketing
- Instagram marketing and advertisingInstagram marketing and advertising
- Ability to measure social media marketing ROI worldwide 2020Ability to measure social media marketing ROI worldwide 2020
- Most-used social media channels by companies in Vietnam 2020Most-used social media channels by companies in Vietnam 2020
- Social media influencers' average age in France 2020, by social networkSocial media influencers' average age in France 2020, by social network
- Social media platforms used by marketers worldwide 2020Social media platforms used by marketers worldwide 2020
- Most important social media platforms for marketers worldwide 2020Most important social media platforms for marketers worldwide 2020
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