Social media advertising and marketing worldwide

Statistics report on social media advertising and marketing worldwide

Social media advertising and marketing worldwide

This report has been compiled to provide statistical information about social media marketing and advertising worldwide. It contains an overview chapter with key figures for the segment, as well as a chapter on the usage of social media for marketing purposes. Further, there are statistics on the effectiveness of social media platforms and marketing metrics. The reports wraps up with chapters on market leaders in the field and consumer insights.

Table of contents

Overview

7
  • Premium Forecast Social media ad spend worldwide 2018-2028
  • Premium Statistic Social network ad spending per user worldwide 2020-2028, by device
  • Premium Forecast Largest social media advertising markets worldwide 2022
  • Premium Statistic Social media ad spend growth worldwide 2021-2022
  • Premium Statistic Growth of digital media budgets worldwide 2024, by format
  • Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
  • Premium Statistic Social media analytics market value worldwide 2021-2028

Usage

6
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Use of social media ads among marketers worldwide 2023, by platform
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform
  • Premium Statistic Future use of video among social media marketers worldwide 2023, by platform
  • Premium Statistic Marketing channels using automation worldwide 2023
  • Premium Statistic Leading digital consumer engagement tactics worldwide 2022

Effectiveness & metrics

6
  • Premium Statistic Benefits of social media marketing worldwide 2023
  • Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
  • Premium Statistic Volume of social media ad impressions worldwide 2022-2023
  • Premium Statistic Volume of social media ad clicks worldwide 2022-2023
  • Premium Statistic Social media ads CTR worldwide 2022-2023
  • Premium Statistic Social media ads CPM worldwide 2022-2023

Market leaders

6
  • Premium Statistic Most valuable media & entertainment brands worldwide 2023
  • Basic Statistic Fastest growing brands worldwide 2023
  • Premium Statistic Digital advertising revenue for major internet companies 2023-2027
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Social media revenue of selected companies 2022
  • Premium Statistic Leading social commerce platforms worldwide 2023, by country

Consumers

9
  • Premium Statistic Number of global social network users 2017-2027
  • Basic Statistic Number of worldwide social media users 2023, by region
  • Basic Statistic Global social networks ranked by number of users 2024
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Premium Statistic Main sources for online shopping inspiration worldwide 2023
  • Premium Statistic Leading channels for product search worldwide 2023
  • Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
  • Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023
  • Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022

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