Social media marketing in the U.S.

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Statista dossier on social media marketing in the U.S.

This dossier has been compiled to provide statistical information about social media marketing in the United States.

Table of contents

  • 1. Overview
    • Social media: revenue of selected companies 2016

    • Social networks: revenue per referred visit 2014-2015

    • Social ad spend worldwide 2014-2016

    • Digital Market Outlook: social media advertising revenue in selected countries 2016

    • U.S. digital marketing spending growth 2014-2019, by segment

    • Social media advertising spending in the U.S. 2012-2019, by type

    • Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device

    • Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021

    • U.S. advertising revenues of selected social networks 2015-2018

  • 2. Corporate use
    • Global share of businesses using social media marketing 2011-2015

    • Marketing channels U.S. small businesses invest in 2016

    • Social media profiles marketing adoption among SMEs in the U.S. 2016

    • Social media advertising adoption among SMEs in the U.S. 2016

    • Social media platforms used by marketers worldwide 2017

    • Most important social media platforms for marketers worldwide 2017

    • Integration of social media into the marketing mix worldwide 2016

    • Amount of time spent on social media marketing per week 2017

    • U.S. small businesses: time spent on social media marketing 2017

    • U.S. small businesses: entity responsible for social media accounts management 2017

    • U.S. SMB digital presence and social media usage 2015

    • Future use of social media among marketers worldwide by platform 2017

  • 3. Objectives & tactics
    • Most in-demand agency services in the U.S. 2016

    • Leading social media marketing objectives worldwide 2015

    • Methods brands use for attracting social media followers worldwide 2015

    • Number of social media posts per company per week 2015, by industry

    • Number of social media posts per company per week 2015, by size

    • Most difficult digital marketing tactics worldwide 2016

    • Social media used in client campaigns by U.S. ad agencies 2017

    • U.S. marketing channel investment priorities 2017

    • Share of social media in digital marketing budgets in the U.S. 2013-2016

    • Adoption of social media advertising 2016, by platform

    • Adoption of digital marketing worldwide 2016, by marketer's type

  • 4. Effectiveness
    • Most effective digital marketing tactics worldwide 2016

    • Ability to measure social media marketing ROI worldwide 2017

    • Media channels profitability for U.S. marketers 2016

    • Perceived ROI level from digital marketing channels worldwide 2017

    • Most effective digital marketing techniques 2017

    • Effectiveness of social media marketing worldwide 2015

    • Number of interactions per social media post 2015, by industry

    • Number of social media followers 2015, by industry

    • Benefits of social media marketing worldwide 2017

    • Significance of social media marketing worldwide 2017

  • 5. Consumer use
    • Expressions of brand loyalty in the U.S. 2016

    • Consequences of negative social media brand interactions in the U.S. 2017

    • Reasons causing social media brand unfollows in the U.S. 2017, by age group

    • U.S. internet users attitude towards brand posts on social media 2017

    • U.S. consumer appreciation of personalized recommendations on selected platforms 2017

    • Reasons to visit brand website among female U.S. social media users 2016

    • U.S. consumers who find Facebook advertising helpful 2017

    • U.S. consumers who find Facebook advertising annoying 2017

    • U.S. consumers who find YouTube video advertising helpful 2017

    • U.S. consumers who find YouTube video advertising annoying 2017

  • Language: English
  • Released: August 2017
  • Source(s): Statista
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