Social media marketing in the U.S.

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Statista dossier on social media marketing in the U.S.

This dossier has been compiled to provide statistical information about social media marketing in the United States.

Table of contents

  • 1. Overview
    • Social media: revenue of selected companies 2016

    • Social networks: revenue per referred visit 2014-2015

    • Social ad spend worldwide 2014-2016

    • Digital Market Outlook: social media advertising revenue in selected countries 2016

    • U.S. digital marketing spending growth 2014-2019, by segment

    • Social media advertising spending in the U.S. 2012-2019, by type

    • Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device

    • Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021

    • U.S. advertising revenues of selected social networks 2013-2017

  • 2. Corporate use
    • Global share of businesses using social media marketing 2011-2016

    • Marketing channels U.S. small businesses invest in 2016

    • Social media profiles marketing adoption among SMEs in the U.S. 2016

    • Social media advertising adoption among SMEs in the U.S. 2016

    • Social media platforms used by marketers worldwide 2016

    • Most important social media platforms for marketers worldwide 2016

    • Integration of social media into the marketing mix worldwide 2016

    • Amount of time spent on social media marketing per week 2016

    • U.S. small businesses: time spent on social media marketing 2017

    • U.S. small businesses: entity responsible for social media accounts management 2017

    • U.S. SMB digital presence and social media usage 2015

    • SMBs in the U.S. - social media usage 2014

    • Future use of social media among marketers worldwide by platform 2016

  • 3. Objectives & tactics
    • Leading social media marketing objectives worldwide 2015

    • SMBs in the U.S. - social media marketing expectations 2014

    • Methods brands use for attracting social media followers worldwide 2015

    • Number of social media posts per company per week 2015, by industry

    • Number of social media posts per company per week 2015, by size

    • Most difficult digital marketing tactics worldwide 2016

    • SMBs in the U.S. - issues with social media 2014

    • Outsourcing social media marketing worldwide 2014

    • Social media marketing tasks outsourced worldwide 2014

  • 4. Effectiveness
    • Most effective digital marketing tactics worldwide 2016

    • Effectiveness of social media marketing worldwide 2015

    • U.S. social media brand interaction buying influence 2014

    • Influence marketing: U.S. social media influencing purchase 2014

    • Number of interactions per social media post 2015, by industry

    • Number of social media followers 2015, by industry

    • Ability to measure social media marketing ROI worldwide 2016

    • Benefits of social media marketing worldwide 2016

    • Significance of social media marketing worldwide 2016

    • U.S. online shopper conversion rates in 2014, by traffic source

  • 5. Consumer use
    • Social network audiences in the United States 2015

    • Share of U.S. social media minutes 2016, by platform

    • Preferred social media platform for customer service U.S. 2015, by generation

    • Use of social media as a customer service outlet in the U.S. 2015, by generation

    • Trustworthy social networks according to users in the U.S. 2014

    • Informative social networks according to users in the U.S. 2014

  • Language: English
  • Released: April 2016
  • Source(s): Statista
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