Digital Advertising Report 2020 - Social Media Advertising
Statista Digital Market Outlook - Segment Report
The Social Media Advertising market is the second biggest market within Digital Advertising. The worldwide revenue of US$92.9 billion in 2019 is expected to grow to US$132.2 billion in 2024.
What's included?
- All relevant data, including market size & forecasts for the next five years
- Regional development with focus on: United States, China, and Europe
- Trends and market analysis
- COVID-19 Impact
- Deep dives
DescriptionContentTables
The report covers the Digital Advertising segment Social Media Advertising. Social Media Advertising is one of the most common forms of Digital Advertising and includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social Media Advertising does not include revenue generated from membership-subscriptions or premium fees.
A distinction is made between:
- Desktop
- Mobile
Note: CAGR: Compound Annual Growth Rate / average growth rate per year
Segment overview
- Market scope
- COVID-19 Impact
- Customer benefit and market development
- Assumptions and trends
KPI comparison
- Market sizes
- Average revenue per internet user
Additional content
- Key player landscape
- Company profile: Facebook
- Deep dive: messenger apps
Segment overview
- Global segment sizes in billion US$ and growth rate
- Revenue of Social Media Advertising in 2019 in billion US$ by region
- Revenue of Social Media Advertising in 2024 in billion US$ by region
- COVID-19 Impact: Global ad spending forecast in million US$ in 2020
- Revenue forecast with CAGR in billion US$ by region
- Revenue per internet user in US$ by region
- Estimated market share for Social Media Brands in 2019 by region
- United States: Revenue in billion US$
- China: Revenue in billion US$
- Europe: Revenue in billion US$
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