Digital Advertising Report 2020 - Social Media Advertising

Statista Digital Market Outlook - Segment Report

Digital Advertising Report 2020 - Social Media Advertising The Social Media Advertising market is the second biggest market within Digital Advertising. The worldwide revenue of US$92.9 billion in 2019 is expected to grow to US$132.2 billion in 2024.

What's included?
  • All relevant data, including market size & forecasts for the next five years
  • Regional development with focus on: United States, China, and Europe
  • Trends and market analysis
  • COVID-19 Impact
  • Deep dives

The report covers the Digital Advertising segment Social Media Advertising. Social Media Advertising is one of the most common forms of Digital Advertising and includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social Media Advertising does not include revenue generated from membership-subscriptions or premium fees.

A distinction is made between:

  • Desktop
  • Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

  • Language: English
  • Released: July 2020
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