As of 2019, social media accounts for the highest share of digital advertising expenditure in India, followed by search and display at 25 percent and 21 percent respectively. The classifieds format received the lowest ad spends at just five percent that year.
Distribution of digital advertising expenditure in the media industry across India in 2019, by format
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Sony, & Dentsu Aegis Network. (January 6, 2019). Distribution of digital advertising expenditure in the media industry across India in 2019, by format [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
Sony, und Dentsu Aegis Network. "Distribution of digital advertising expenditure in the media industry across India in 2019, by format." Chart. January 6, 2019. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
Sony, Dentsu Aegis Network. (2019). Distribution of digital advertising expenditure in the media industry across India in 2019, by format. Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
Sony, and Dentsu Aegis Network. "Distribution of Digital Advertising Expenditure in The Media Industry across India in 2019, by Format." Statista, Statista Inc., 6 Jan 2019, https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
Sony & Dentsu Aegis Network, Distribution of digital advertising expenditure in the media industry across India in 2019, by format Statista, https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/ (last visited February 26, 2020)
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