In 2021, social media overtook online videos as the media format with the highest share, that is 34 percent, of digital advertising expenditure incurred by India's media and entertainment industry. On the other hand, ad spending on classifieds rose to 20 percent while the industry's ad expenditure on display banners dropped to zero.
Distribution of digital advertising expenditure by the media and entertainment industry in India in 2021, by media format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
exchange4media. (January 31, 2022). Distribution of digital advertising expenditure by the media and entertainment industry in India in 2021, by media format [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure by the media and entertainment industry in India in 2021, by media format." Chart. January 31, 2022. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. (2022). Distribution of digital advertising expenditure by the media and entertainment industry in India in 2021, by media format. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure by The Media and Entertainment Industry in India in 2021, by Media Format." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure by the media and entertainment industry in India in 2021, by media format Statista, https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/ (last visited August 14, 2022)