Share of digital advertising expenditure by media industry India 2021, by format

Published by
Tanushree Basuroy,
Feb 25, 2022
In 2021, social media overtook online videos as the media format with the highest share, that is 34 percent, of digital advertising expenditure incurred by India's media and entertainment industry. On the other hand, ad spending on classifieds rose to 20 percent while the industry's ad expenditure on display banners dropped to zero.

Distribution of digital advertising expenditure by the media and entertainment industry in India in 2021, by media format

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