Snapchat brand profile in the UK 2022
When it comes to social media users, brand awareness of Snapchat is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in the UK?
In total, 31% of UK social media users say they like Snapchat. However, in actuality, among the 89% of UK respondents who know Snapchat, 35% of people like the brand.
What is the usage share of Snapchat in the UK?
All in all, 30% of social media users in the UK use Snapchat. That means, of the 89% who know the brand, 34% use them.
How loyal are the users of Snapchat?
Around 27% of social media users in the UK say they are likely to use Snapchat again. Set in relation to the 30% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Snapchat in the UK?
In May 2022, about 16% of UK social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks. Of the 89% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Snapchat in the UK.
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