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Contribution of social media marketing to companies' performance in the UK 2020

Published by Statista Research Department, Apr 20, 2021
During a January 2021 survey, a7.3 of responding marketing leaders from the United Kingdom (UK) stated that digital marketing contributed very highly to the performance of their companies in 2020. Nearly all respondents attributed at least some contribution of digital marketing to their companies' performance.

Contribution of social media marketing to the performance of companies in the United Kingdom (UK) in 2020

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Source

Release date

February 2021

Region

United Kingdom

Survey time period

January 7 to 31, 2021

Number of respondents

126 respondents

Special properties

mean values / among marketing leaders from for-profit companies

Method of interview

Email survey

Supplementary notes

Original question: "To what degree has the use of social media contributed to your company's performance?"

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