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Contribution of social media marketing to companies' performance in the UK 2021

Published by Statista Research Department, May 27, 2022
During a survey held between January and February 2022, 4.8 of responding marketing leaders from the United Kingdom (UK) stated that digital marketing contributed very highly to the performance of their companies in 2021. Nearly all respondents attributed at least some contribution of digital marketing to their companies' performance.

Contribution of social media marketing to the performance of companies in the United Kingdom (UK) in 2021

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Source

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Release date

February 2022

Region

United Kingdom

Survey time period

January 7 to February 11, 2022

Number of respondents

320 respondents

Special properties

mean values / among marketing leaders from for-profit companies

Method of interview

Email survey

Supplementary notes

Original question: "To what degree has the use of social media contributed to your company's performance during the last year?"

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