Revenue of the classifieds market APAC 2022, by country
In 2022, the revenue in the Classifieds market in China amounted to 7.24 billion U.S. dollars, making China the country with the largest revenue of the selected Asia-Pacific countries, followed by Japan (1.4 billion U.S. dollars), Australia (652 million U.S. dollars), and South Korea (317 million U.S. dollars). In contrast, Vietnam is trailing the ranking with 36.9 million U.S. dollars, recording a difference of around 7.2 billion U.S. dollars to China.
Find more key insights for the Classifieds industry such as Attitudes towards online advertising in Australia 2022, China: media ad spending by medium 2025, and Indonesia: products associated with influencers 2022.
Revenues from Classifieds comprise the fees paid by advertisers in order to display an online ad or listing around a specific vertical. The fee has to be paid by the advertiser, regardless of the outcome of the ad, instead depending on factors such as the ad's position, size or display duration.
We divide Classifieds into Desktop and Mobile as well as into Jobs, Motor, Real Estate, and General:
- Jobs covers ads by businesses offering permanent employment (e.g. Indeed, Monster)
- Motor covers ads by businesses or consumers offering vehicles for buying (e.g. Cars.com)
- Real Estate covers ads by businesses or consumers offering real estates for renting or buying (e.g. Roofstock)
- General covers all forms of ads that are not included in the other categories such as consumers (private persons) looking for other private persons doing small, non-permanent jobs (like contractor services) for them (e.g. TaskRabbit)
Find more key insights for the Classifieds industry such as Attitudes towards online advertising in Australia 2022, China: media ad spending by medium 2025, and Indonesia: products associated with influencers 2022.
