Revenue of the search advertising market APAC 2022, by country
In 2022, the revenue in the Search Advertising market in China amounted to 53 billion U.S. dollars, making China the country with the largest revenue of the selected countries, followed by Japan (9.1 billion U.S. dollars), Australia (5.1 billion U.S. dollars), and South Korea (3.9 billion U.S. dollars). In contrast, Malaysia is trailing the ranking with 281.8 million U.S. dollars, recording a difference of 52.7 billion U.S. dollars to China.
Find more key insights for the Search Advertising industry such as Attitudes towards online advertising in Australia 2022, China: media ad spending by medium 2025, and Indonesia: products associated with influencers 2022.
Search Advertising, also called Search Engine Advertising (SEA) or Paid Search Advertising, describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.
Sponsored links and keyword advertising are also part of Search Advertising which can be targeted on local or keyword-related factors.
Google Ads is currently the biggest provider of Search Advertising on the market.
Not included are revenues generated through Search Engine Optimization (SEO).
Find more key insights for the Search Advertising industry such as Attitudes towards online advertising in Australia 2022, China: media ad spending by medium 2025, and Indonesia: products associated with influencers 2022.
