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Revenue of the search advertising market APAC 2022, by country

Largest search ad markets in the Asia-Pacific region in 2022, by revenue

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Supplementary notes

Search Advertising, also called Search Engine Advertising (SEA) or Paid Search Advertising, describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.

Sponsored links and keyword advertising are also part of Search Advertising which can be targeted on local or keyword-related factors.

Google Ads is currently the biggest provider of Search Advertising on the market.

Not included are revenues generated through Search Engine Optimization (SEO).



All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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Statistics on " Digital advertising in the Asia-Pacific region "

Statistics on Digital advertising in the Asia-Pacific region

Overview

5

Market segments

6

Programmatic

3

Ad spend

4

Ad reach

6

Ad fraud

5

Cookie deprecation

3

Further related statistics

21
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