Burberry brand profile in Germany 2022
When it comes to luxury fashion users, brand awareness of Burberry is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Burberry in Germany?
In total, 28% of German luxury fashion users say they like Burberry. However, in actuality, among the 71% of German respondents who know Burberry, 39% of people like the brand.
What is the usage share of Burberry in Germany?
All in all, 17% of luxury fashion users in Germany use Burberry. That means, of the 71% who know the brand, 24% use them.
How loyal are the owners of Burberry?
Around 12% of luxury fashion users in Germany say they are likely to use Burberry again. Set in relation to the 17% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Burberry in Germany?
In September 2022, about 13% of German luxury fashion users had heard about Burberry in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Burberry in Germany.
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