Italy: parents behavior on Instagram 2019

This statistic shows the results of a survey about the behaviors adopted by parents on Instagram in Italy as of 2019. According to data, 72 percent of parents stated to use Instagram to discover new content. Moreover, 68 percent used to look at the pictures published by their children, while 63 percent also watched their stories.

Reasons for using Instagram among parents in Italy as of 2019

Share of respondents
Discovering new things72%
Looking at the pictures publsihed by their children68%
Looking at the stories published by their children63%
Publishing pictures51%
Commenting posts43%
Publishing stories21%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2019



Survey time period

March 2019

Number of respondents


Supplementary notes

* The survey has been conducted with a sample of 500 parents aged between 51 and 70 years and 500 sons and daughters aged between 25 and 50 years.
The source does not specify the methodology.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Instagram marketing and advertising"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.