• South Korea: most popular TV shows by young people 2018

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According to the survey, "I Live Alone" by MBC was the most popular TV entertainment program among young people in their 20s in South Korea with 174 brand power index (BPI) points in 2018. The second popular TV show in South Korea was "Knowing Bros" by JTBC with 103 points.

Most popular TV entertainment programs among young people in their 20s in South Korea as of July 2018

Characteristic	BPI points*
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Release date

November 2018

More information

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.