In 2020, digital advertising spending of companies in the business-to-business (B2B) tech products and services sector in the United States amounted to 2.62 billion U.S. dollars. The source projected that the expenditure would increase to 4.74 billion by 2023.
Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Leading types of video used in marketing worldwide 2021
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic B2B monthly digital ad spend in the U.S. 2019-2021
- Premium Statistic Outsourcing programmatic ad functions in Europe 2020
- Premium Statistic Objectives of in-house programmatic advertising campaigns in Europe 2020
- Premium Statistic Opinions about programmatic advertising after GDPR in Europe 2020
- Premium Statistic Share of Dutch B2B marketers focusing on online marketing topics for 2019, by focus
- Premium Statistic B2B online content marketing usage in the Netherlands 2018
- Basic Statistic Leading B2B online ad platforms in the Netherlands 2017-2019
About the region
10
- Premium Statistic B2B trade show market size in the U.S. 2018-2027
- Premium Statistic Important B2B online shopping factors in the UK, U.S., and China 2021
- Premium Statistic U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Basic Statistic B2B organization adoption of select sale channels in the U.S. and Europe 2022
- Premium Statistic Wholesale trade small businesses planning to sell online in the U.S. 2021
- Premium Statistic E-commerce share of B2B electronic sales in the U.S. 2020
- Premium Statistic B2B print ad spend share in the U.S and Canada in 2019, by industry
- Basic Statistic U.S. B2B website primary account registration systems 2019
- Basic Statistic Percentage of U.S. B2B websites offering key UX functionalities 2019
- Basic Statistic Same-day delivery in the U.S. - share by segment 2018
Selected statistics
1
Other regions
10
- Premium Statistic B2B trade show market revenue worldwide 2018-2026
- Premium Statistic Breakdown of B2B sales of French businesses 2019, by type and company size
- Premium Statistic Projected market value of B2B ICT security products & services in Germany 2017-2020
- Premium Statistic Share of spending in the cyber security market in Western Europe 2018, by country
- Premium Statistic Share of B2B e-commerce value Thailand 2018-2021
- Premium Statistic Estimated B2B e-commerce revenue of physical goods in Spain 2017-2025
- Premium Statistic Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Premium Statistic Leading roles played by AI in marketing strategies in North America in 2018
- Premium Statistic Brazil: wholesale revenue 2018-2019, by model & product
- Premium Statistic EdTech startup share in Moscow 2019, by target audience
Related statistics
10
- Premium Statistic Largest B2B TV advertisers in the UK 2022
- Premium Statistic B2B TV ad spend growth in the UK 2019-2022
- Premium Statistic Challenges to B2B marketing agencies in the UK in 2021
- Premium Statistic Services offered by marcomms agencies in the UK 2020
- Premium Statistic Leading digital B2B marcomms agencies in the UK in 2020, by gross income
- Premium Statistic Revenue and net result of Next State 2017-2018
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
- Premium Statistic Global internet advertising revenue 2018-2027
- Premium Statistic Social ad revenue growth in the U.S. 2021-2025
- Premium Statistic Digital advertising spending in Europe 2006-2022
Further related statistics
7
- Paid ad methods used for B2C content marketing North America 2022
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Global sales share of Monster Beverage by distribution channel 2010-2022
- Pfizer's ad spending 2008-2022
- Forecast: global data center IP traffic 2013-2021, by segment
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
Further Content: You might find this interesting as well
Statistics
- Paid ad methods used for B2C content marketing North America 2022
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Global sales share of Monster Beverage by distribution channel 2010-2022
- Pfizer's ad spending 2008-2022
- Forecast: global data center IP traffic 2013-2021, by segment
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
eMarketer. (September 10, 2021). Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 04, 2023, from https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)." Chart. September 10, 2021. Statista. Accessed December 04, 2023. https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/
eMarketer. (2021). Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 04, 2023. https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Tech Products and Services Digital Advertising Spending in The United States from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/
eMarketer, Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/ (last visited December 04, 2023)
Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph], eMarketer, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/