Digital share of ad spend in Italy 2020-2021

Published by
Michele Majidi,
Jan 6, 2023
In 2020, digital was projected to account for 40.5 percent of total advertising spending in Italy. A year later, the share was forecast to increase slightly, to 40.7 percent.

Share of digital in advertising spending in Italy in 2020 and 2021

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Release date

July 2020

Region

Italy

Survey time period

July 2020

Special properties

forecast

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