In 2020, digital was projected to account for 40.5 percent of total advertising spending in Italy. A year later, the share was forecast to increase slightly, to 40.7 percent.
Share of digital in advertising spending in Italy in 2020 and 2021
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Aziende della Comunicazione Unite. (July 29, 2020). Share of digital in advertising spending in Italy in 2020 and 2021 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/917605/market-shares-of-digital-advertising-in-italy/
Aziende della Comunicazione Unite. "Share of digital in advertising spending in Italy in 2020 and 2021." Chart. July 29, 2020. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/917605/market-shares-of-digital-advertising-in-italy/
Aziende della Comunicazione Unite. (2020). Share of digital in advertising spending in Italy in 2020 and 2021. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/917605/market-shares-of-digital-advertising-in-italy/
Aziende della Comunicazione Unite. "Share of Digital in Advertising Spending in Italy in 2020 and 2021." Statista, Statista Inc., 29 Jul 2020, https://www.statista.com/statistics/917605/market-shares-of-digital-advertising-in-italy/
Aziende della Comunicazione Unite, Share of digital in advertising spending in Italy in 2020 and 2021 Statista, https://www.statista.com/statistics/917605/market-shares-of-digital-advertising-in-italy/ (last visited June 27, 2022)