Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018
Share of consumers who made big purchases influenced by advertising in the U.S. 2018
In a survey of consumers conducted in the United States in October 2018, 33 percent of respondents said they were influenced by television advertising to make big purchases. At the same time, in-app advertising influenced seven percent of consumers to make big purchases.
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018
Share of respondents
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Share of consumers who made big purchases influenced by advertising in the U.S. 2018
In a survey of consumers conducted in the United States in October 2018, 33 percent of respondents said they were influenced by television advertising to make big purchases. At the same time, in-app advertising influenced seven percent of consumers to make big purchases.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
TV advertising in the U.S.
TV advertising in the U.S.

All Information
in one Presentation

TV advertising in the U.S.

Everything On "TV advertising in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "TV advertising in the U.S."
  • U.S. overview
  • Ad prices
  • Largest spenders
  • Categories
  • Programmatic/addressable
  • Consumer perceptions
The most important statistics
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.