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Millennial consumers who made big purchases influenced by advertising in Canada 2018

Published by Statista Research Department, Jan 5, 2023
The statistic presents the share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018. The data shows that 16 percent of responding Millennials in Canada made big purchases influenced by ads seen on Instagram.

Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018

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Release date

November 2018

Region

Canada

Survey time period

October 5 to 7, 2018

Number of respondents

1,002 respondents

Age group

18-34 years

Supplementary notes

Question: Have you ever made a big purchase because of an advertisement that you saw or heard on selected media. Select all that apply.
The question was posed to 285 Millennial respondents from a sample size of 1,002.

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