The statistic presents the share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018. The data shows that 16 percent of responding Millennials in Canada made big purchases influenced by ads seen on Instagram.
Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018
Question: Have you ever made a big purchase because of an advertisement that you saw or heard on selected media. Select all that apply.
The question was posed to 285 Millennial respondents from a sample size of 1,002.
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SurveyMonkey. (November 6, 2018). Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
SurveyMonkey. "Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 ." Chart. November 6, 2018. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
SurveyMonkey. (2018). Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 . Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
SurveyMonkey. "Share of Millennial Consumers Who Made Big Purchases Influenced by Advertising Seen in Selected Media in Canada as of October 2018 ." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/
SurveyMonkey, Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018 Statista, https://www.statista.com/statistics/1027002/millennial-consumers-making-big-purchases-advertising-influence-canada/ (last visited January 23, 2022)
