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Millennial consumers who made big purchases influenced by advertising in Canada 2018
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Millennial consumers who made big purchases influenced by advertising in Canada 2018
Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018
by A. Guttmann,
last edited
Aug 28, 2019
The statistic presents the share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018. The data shows that 16 percent of responding Millennials in Canada made big purchases influenced by ads seen on Instagram.
Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018
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Description
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by A. Guttmann,
last edited
Aug 28, 2019
The statistic presents the share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018. The data shows that 16 percent of responding Millennials in Canada made big purchases influenced by ads seen on Instagram.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- Canada
- Survey time period
- October 5 to 7, 2018
- Number of respondents
- 1,002 respondents
- Age group
- 18-34 years
- Supplementary notes
-
Question: Have you ever made a big purchase because of an advertisement that you saw or heard on selected media. Select all that apply.
The question was posed to 285 Millennial respondents from a sample size of 1,002.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Canada
- Survey time period
- October 5 to 7, 2018
- Number of respondents
- 1,002 respondents
- Age group
- 18-34 years
- Supplementary notes
-
Question: Have you ever made a big purchase because of an advertisement that you saw or heard on selected media. Select all that apply.
The question was posed to 285 Millennial respondents from a sample size of 1,002.
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Statistics on "Social networking in Canada"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Digital population in Canada as of January 2019 (in millions)Canada: digital population as of January 2019
- Number of social network users in Canada from 2017 to 2023 (in millions)Canada number of social network users 2017-2023
- Social network penetration in Canada from 2017 to 2023Canada: social network penetration 2017-2023
- Leading platforms
The most important statistics
- Which social networks do you use regularly?Social network usage by brand in Canada 2019
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018Social media network user share in Canada 2018
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018, by genderSocial media network user share in Canada 2018, by gender
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018, by age groupSocial media network user share in Canada 2018, by age
- Leading social networks used by internet users in Quebec as of May 2018Social networks used by internet users in Quebec 2018
- Leading social networks used by internet users in British Columbia as of May 2018Social networks used by internet users in British Columbia 2018
- Social media activities
The most important statistics
- Most popular online activities among internet users in Canada as of March 2019Leading online activities in Canada 2019
- Weekly time spent online among adults in Canada in 2018, by content type (in minutes)Canada weekly online time per content type 2018
- How often do you use social media like Facebook or Instagram? This does not include instant messengers such as Whatsapp.Social network usage by frequency in Canada 2019
- Which of these things have you done on social media in the past 4 weeks?Social media activities in Canada 2019
- What kinds of social media do you use regularly?Social media usage by platform type in Canada 2019
- Frequency of social network usage in Canada as of May 2018Social media usage frequency in Canada 2018
- Distribution of social media users in Canada as of January 2019, by age group and genderSocial media: distribution of Canadian audiences 2019, by age and gender
- Cybersecurity and online privacy concerns among adults in Canada as of September 2018Concerns about cybercriminal activity among Canadian adults 2018
- Mobile social
The most important statistics
- Most popular mobile social media websites in Canada in August 2019, based on share of visitsCanada mobile social media visit share 2019
- Leading social networking apps in the Apple App Store in the Canada in June 2019, by number of downloadsLeading iPhone social networking apps in Canada 2019, by downloads
- Leading Android apps in the Google Play Store in Canada as of June 2019, by number of downloadsLeading Android apps in Canada 2019, by downloads
- Which messenger services do you use regularly?Messenger usage by brand in Canada 2019
The most important statistics
- Number of Facebook users in Canada from 2017 to 2023 (in millions)Canada: number of Facebook users 2017-2023
- Facebook usage penetration in Canada from 2017 to 2023Canada: Facebook usage penetration 2017-2023
- Distribution of Facebook users in Canada as of August 2019, by genderFacebook user share in Canada 2019, by gender
- Distribution of Facebook users in Canada as of August 2019, by age groupFacebook user share in Canada 2019, by age group
- Distribution of Facebook Messenger users in Canada as of August 2019, by genderFacebook Messenger user share in Canada 2019, by gender
- Distribution of Facebook Messenger users in Canada as of August 2019, by age groupFacebook Messenger user share in Canada 2019, by age group
- Average Facebook pages user engagement rates of selected post types in Canada during 1st quarter 2019Canada: Facebook pages user engagement rate 2019, by type of post
- Number of user data requests issued to Facebook from federal and government agencies in Canada as of 2nd half 2018Canada: Facebook data requests from government agencies 2013-2018
The most important statistics
- Number of Instagram users in Canada from 2018 to 2023 (in millions)Number of Instagram users in Canada 2018-2023
- Distribution of Instagram users in Canada as of August 2019, by genderInstagram user share in Canada 2019, by gender
- Distribution of Instagram users in Canada as of August 2019, by age groupInstagram user share in Canada 2019, by age group
- Fastest-growing influencers on Instagram in Canada as of June 2019, based on follower growth in the past 4 weeksFastest-growing Instagram influencers in Canada 2019
- Most-followed athletes on Instagram in Canada as of June 2019Athletes with the most Instagram followers in Canada 2019
- Average media value per post of the most-followed athletes on Instagram in Canada as of June 2019 (in U.S. dollars)Instagram post value of the most-followed athletes in Canada 2019
- Brands on social
The most important statistics
- Leading Facebook pages from Canada as of August 2019, by number of fans (in millions)Most popular Facebook pages from Canada 2019, by audience
- Leading brands on Twitter in Canada as of July 2019, by number of followers (in 1,000s)Most popular brands on Twitter in Canada 2019, by audience
- Leading brands on YouTube in Canada as of July 2019, by number of video views (in millions)Most popular brands on YouTube in Canada 2019, by video views
- Where have you come across advertisements in the past 4 weeks?Locations of coming across advertisements in Canada 2017
- Most noticed ads across print and digital media in Canada as of February 2018, by categoryMost read ads in print and online media in Canada 2018, by industry
- How do you usually find out about new interesting products?Sources of inspiration for new products in Canada 2019
- How do you search for specific information on a product that you want to buy?Sources of information about products in Canada 2019
- Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018Share of Canadians who trust selected ad formats 2018
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Statistics on "Social networking in Canada"
- Global social network penetration rate as of January 2019, by region
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Digital population in Canada as of January 2019 (in millions)
- Number of social network users in Canada from 2017 to 2023 (in millions)
- Social network penetration in Canada from 2017 to 2023
- Which social networks do you use regularly?
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018, by gender
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018, by age group
- Leading social networks used by internet users in Quebec as of May 2018
- Leading social networks used by internet users in British Columbia as of May 2018
- Most popular online activities among internet users in Canada as of March 2019
- Weekly time spent online among adults in Canada in 2018, by content type (in minutes)
- How often do you use social media like Facebook or Instagram? This does not include instant messengers such as Whatsapp.
- Which of these things have you done on social media in the past 4 weeks?
- What kinds of social media do you use regularly?
- Frequency of social network usage in Canada as of May 2018
- Distribution of social media users in Canada as of January 2019, by age group and gender
- Cybersecurity and online privacy concerns among adults in Canada as of September 2018
- Share of adults in Canada who changed their passwords for selected online services in the past 12 months as of September 2018
- Most popular mobile social media websites in Canada in August 2019, based on share of visits
- Leading social networking apps in the Apple App Store in the Canada in June 2019, by number of downloads
- Leading Android apps in the Google Play Store in Canada as of June 2019, by number of downloads
- Which messenger services do you use regularly?
- Number of Facebook users in Canada from 2017 to 2023 (in millions)
- Facebook usage penetration in Canada from 2017 to 2023
- Distribution of Facebook users in Canada as of August 2019, by gender
- Distribution of Facebook users in Canada as of August 2019, by age group
- Distribution of Facebook Messenger users in Canada as of August 2019, by gender
- Distribution of Facebook Messenger users in Canada as of August 2019, by age group
- Average Facebook pages user engagement rates of selected post types in Canada during 1st quarter 2019
- Number of user data requests issued to Facebook from federal and government agencies in Canada as of 2nd half 2018
- Number of Instagram users in Canada from 2018 to 2023 (in millions)
- Distribution of Instagram users in Canada as of August 2019, by gender
- Distribution of Instagram users in Canada as of August 2019, by age group
- Fastest-growing influencers on Instagram in Canada as of June 2019, based on follower growth in the past 4 weeks
- Most-followed athletes on Instagram in Canada as of June 2019
- Average media value per post of the most-followed athletes on Instagram in Canada as of June 2019 (in U.S. dollars)
- Leading Facebook pages from Canada as of August 2019, by number of fans (in millions)
- Leading brands on Twitter in Canada as of July 2019, by number of followers (in 1,000s)
- Leading brands on YouTube in Canada as of July 2019, by number of video views (in millions)
- Where have you come across advertisements in the past 4 weeks?
- Most noticed ads across print and digital media in Canada as of February 2018, by category
- How do you usually find out about new interesting products?
- How do you search for specific information on a product that you want to buy?
- Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018
- Perception of trustworthiness of advertising from selected industries according to consumers in Canada in 2018
- Share of adults who indicated high trust in potential influencers in Canada as of February 2018, by type of influencer
- Perspectives on factors that increase trust in influencer content in Canada as of February 2018
- Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018
- Share of consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018
- Share of consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018, by gender
- Share of consumers who made big purchases influenced by advertising seen in selected media in Canada as of October 2018, by age group
- Amounts spent on purchases influenced by celebrity endorsements according to consumers in Canada as October 2018
- Amounts spent on purchases influenced by influencer endorsement according to consumers in Canada as of October 2018
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Advertising influence on national and local news websites readers in Italy in 2017
- Channels most likely to lead to brand discovery among Millennials worldwide as of 3rd quarter 2017, by source
- Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016
- Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product category
- Influence of in-store promotions on purchase decisions in the United States in 2017, by product category
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
- Influence of internet advertising on purchase decisions in the United States in 2017, by product category
- Sources of brand discovery for Baby Boomers in the United States as of March 2019
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Sources of brand discovery for Generation Z in the United States as of March 2019
- Sources of brand discovery for Generation X in the United States as of March 2019
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
- TV advertising consumption level change over time according to consumers in Canada as of January 2016
- Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation
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