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Most purchased products on 11.11 shopping event Indonesia 2018 by category

This statistic shows the share of respondents who bought the following items during the 11.11 Single's Day shopping event in Indonesia as of November 2018. During the period surveyed, 59.9 percent of survey respondents said they bought clothing and fashion items, making it the most purchased type of product during the 11.11 shopping event. The second most-common item purchased were gadgets and electronics, with 36.2 percent of respondents stating they bought such items during that time.

Most purchased products on 11.11 shopping event amongst respondents in Indonesia as of November 2018, by category

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Release date

November 2018



Survey time period

November 11 to November 12, 2018

Number of respondents

1,513 respondents

Age group

16 years and older

Special properties

respondents indicated they shopped on 11.11

Method of interview

Online survey

Supplementary notes

Respondents were allowed to choose multiple answers.

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